PROMOTIONAL FEATURE Marketing is the lifeblood of the fast-moving consumer goods (FMCG) industry—and ice cream is no exception. In 2024, Häagen-Dazs dedicated $41.5 million  to advertising, while Wall’s recently launched its most ambitious £10 million masterbrand campaign . Dreyer’s Grand Ice Cream, part of Froneri International, spent more than $100 million  across digital, print, and TV just last year. With so many brands competing for freezer space and consumer attention,

The world of ice cream and frozen dessert is buzzing with innovation, and we’re keeping you in the loop—now with a sharper focus on retail. Our revamped What’s New Retail spotlights the latest products hitting store shelves, from inventive flavor combinations to standout packaging and clever formats, all designed to capture consumer attention and delight taste buds. Our Pick of the Month : Niceme Ice Cream Burgers , the new potential craze in New Zealand! Read on for the fres

From bold collaborations to quirky flavor experiments, the world of frozen treats continues to push boundaries. This month, ice cream lovers are in for a ride since creative out-of-home indulgents are everywhere. Claiming our Pick of the Month  goes to the Gyeondyo-bar in South Korea , which tackles hangovers with grapefruit and traditional oriental raisin tree fruit juice! Whether you’re seeking artistic flair, indulgent textures, or just a fun, unconventional treat, this mo

The dairy ice cream world is heating up in the Southern Hemisphere and thriving in the North! From gourmet sophistication to nostalgic...

Ice cream lovers rejoice—southern markets are heating up while northern favorites stay strong! This month’s round-up highlights how...