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What’s New in June: Bites & Bars Ice Cream & Frozen Dessert Innovations (Special Edition)

  • Innodelice
  • Jul 15
  • 6 min read

Across both retail and out-of-home channels, the snacking trend in frozen desserts is gaining ground — showing up across more countries, more flavor profiles, and more packaging formats than ever before. We created this edition to give the industry visibility into who you might be competing with if you’re thinking of launching frozen dessert bites — and how you might differentiate.


Pick of the Month: Little Moons Mini Moons earned our Pick of the Month for successfully evolving the mochi category into an even more snackable, binge-friendly format while maintaining the brand’s signature chewy texture and premium positioning.


Here’s a closer look at the latest ice cream and frozen dessert innovations launching around the world.



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Alpenliebe × Meilun: Ice Cream Bites (China)


Alpenliebe has partnered with Meilun to launch the Fruit Chewy Ice Cream series in China — bite-sized frozen novelties that bring Alpenliebe's iconic chewy candy flavors into a frozen format for the first time.

Developed and produced by Meilun under a licensing agreement, the collection combines Alpenliebe's recognizable fruit profiles with Meilun's expertise in frozen desserts. The broader series also includes candy bar-style frozen novelties, expanding the collaboration across multiple handheld formats.


Format: 8 pieces per box, 85g

Price: RMB 10–15 (approx. USD 1.40–2.10)

Distribution: Mainland China — FamilyMart, 7-Eleven, modern retail chains, JD.com, Taobao



Snickers: Peanut Butter Ice Cream Bar (Europe)


Snickers has expanded its European ice cream portfolio with the launch of the Snickers Peanut Butter Ice Cream Bar. The product features roasted peanuts, nougat, and caramel layered with creamy peanut butter ice cream, enrobed in a milk chocolate coating. Built on the signature Snickers flavour profile, it taps into growing demand for peanut butter variants in frozen treats.


Format: 6 x 39g bars per pack

Price: €3.49 (approx. USD 4.07)

Distribution: Grocery stores and retail chains across Europe



Carrefour & Coopérative U: Chocolate-Covered Raspberry Bites (France)


Carrefour and Coopérative U have each launched a private-label frozen chocolate-covered raspberry bite product in France — arriving at nearly the same moment and at the same price point.


Coopérative U:

  • Milk Chocolate Raspberries: whole frozen raspberries enrobed in classic milk chocolate.

  • Ruby Chocolate Raspberries: whole frozen raspberries enrobed in ruby chocolate, the fourth recognized type of chocolate, known for its naturally pink hue and fruity notes.


Carrefour Sensation:

Whole frozen raspberries enrobed in a double chocolate coating — the snap of the chocolate gives way to the cool, tart intensity of the fruit.

  • White & Dark Chocolate

  • White & Milk Chocolate


Format: 150g pot

Price: €3.99 (approx. USD 4.35)

Distribution: Carrefour stores and Magasins U across France

Image Source: Here and Here



Little Moons: Mini Moons (United Kingdom)


Little Moons has expanded its frozen snacking portfolio with the launch of Mini Moons, a new bite-sized mochi format. The range features creamy cheesecake-filled centers wrapped in the brand’s signature soft and chewy mochi dough, offering a more snackable, poppable format than traditional mochi pieces.


  • Mango & Passionfruit: mango and passionfruit cheesecake wrapped in a sweet rice dough

  • Salted Caramel: salted caramel cheesecake bites wrapped in a sweet rice dough

  • Malted Chocolate: malted chocolate cheesecake wrapped in a sweet rice dough


Format: 24 x 7g pieces per bag

Price: £5.00 (approx. USD 6.71)

Distribution: Sainsbury’s, United Kingdom



The Magnum Ice Cream Company: Good Humor & Solero Releases (Europe and United States)


The Magnum Ice Cream Company has recently accelerated its expansion into candy and confectionery-inspired frozen novelties with the following two releases:


Solero bon bon — Two Flavors (Europe)

Solero has expanded its bite-sized frozen snack range with the launch of Solero Bonbon in two flavors:


  • Solero bon bon Exotic: creamy vanilla-flavored ice cream swirled with an intense exotic fruit sauce and a fruity exotic coating

  • Solero bon bon Strawberry Twist: creamy vanilla-flavored ice cream swirled with a strawberry-lime sauce and coated in a fruity strawberry-flavored glaze


Format: 12 x 15g bites per pack

Price: €4.00 (approx. USD 4.66)

Distribution: Grocery retailers and delivery apps across Europe


Good Humor (United States)

Good Humor has expanded its candy-inspired ice cream bar lineup with two new licensed releases:


  • Reese’s Crunchy Peanut Ice Cream Bars: creamy peanut butter ice cream blended with Reese’s peanut butter and crunchy peanut pieces, coated in a rich chocolatey shell

  • Almond Joy Ice Cream Bars: coconut-flavored ice cream layered with chocolate sauce and whole almonds, finished with a rich chocolate coating


Format: 6 x 2oz bars per pack

Price: USD 5.99 - 6.99

Distribution: Grocery stores and major retail chains across the United States

Image Source: Here, Here, and Here



Serendipity: Ice Cream Bites — 5 Flavors (United States)


Serendipity has expanded its retail frozen dessert presence with the launch of Serendipity Ice Cream Bites at Super Target locations across the United States. The line was fast-tracked following retailer interest generated during the VMG Partners Target Food & Beverage Innovation Summit.

  • Frrrozen Hot Chocolate: chocolate and marshmallow flavored ice cream wrapped in a sweet marshmallow coating

  • Dubai Frozzzen Hot Chocolate: pistachio ice cream dipped in rich chocolate with crunchy pistachio pieces

  • Vanilla Vanilla: classic vanilla ice cream coated in smooth, rich milk chocolate

  • Double Dulce de Leche: rich dulce de leche ice cream coated in smooth caramel for double the indulgence

  • Horchata: creamy horchata-flavored ice cream dipped in a smooth cinnamon coating for an authentic, nostalgic taste


Format: 6.84 fl oz resealable pouch (11–12 bites, approx. 0.6 fl oz / 17g each, 45 cal per bite)

Price: USD 5.99

Distribution: Super Target, rolling out to approx. 1,400 Target stores nationwide



Butterfinger, Baby Ruth & 100 Grand: Ice Cream Candy Bars (United States)


Butterfinger, Baby Ruth, and 100 Grand have expanded into the frozen novelty aisle with new ice cream candy bars inspired by their iconic confectionery products. Each bar incorporates the signature flavor and texture elements of the original candy bars:


  • Butterfinger Ice Cream Candy Bar: Butterfinger-flavored ice cream with pieces of the brand’s signature crispy peanut buttery crunch, coated in a smooth chocolatey shell

  • Baby Ruth Ice Cream Candy Bar: nougat-flavored ice cream blended with whole roasted peanuts and caramel swirls, finished with a rich chocolatey coating

  • 100 Grand Ice Cream Candy Bar: caramel-flavored ice cream with crispy, crunchy inclusions and an added caramel layer beneath a chocolatey outer coating


Format: 6 x 2oz bars per pack

Price: USD 5.99

Distribution: Grocery stores and retail chains across the United States



Island Way: Milk Chocolate Covered Mango Bites (United States)



Island Way has introduced Milk Chocolate Covered Mango Bites, marking the brand’s first non-sorbet product launch in the United States as it expands beyond its traditional tropical sorbet portfolio. The product features frozen hand-cut mango pieces coated in smooth Belgian milk chocolate, combining tropical fruit freshness with indulgent confectionery-inspired positioning.


Format: 18 x 1oz pieces, resealable 18oz bag

Price: USD 10.77

Distribution: Sam’s Club, United States (exclusive)



Trü Frü: Greek Yogurt Fruit Bites — 3 Flavors (United States)


Trü Frü has expanded its frozen snack portfolio with the launch of Greek Yogurt Fruit Bites. The range features flash-frozen fruit layered with creamy Greek yogurt and white chocolate coatings, finished with granola inclusions for added crunch.



  • Frozen Raspberries: Greek yogurt, white chocolate & granola

  • Frozen Bananas: Greek yogurt, white chocolate & granola

  • Frozen Strawberries: Greek yogurt, white chocolate & granola


Format: 8oz (226g) per pack

Price: USD 7.27

Distribution: H-E-B, Giant Food, and grocery retailers across the United States



Kaiser: Oat-Based Ice Cream Bites — 5 Flavors (Canada)


Kaiser has launched a new oat-based ice cream bites collection, expanding its better-for-you dessert portfolio with a snackable frozen format. Each flavor features Kaiser’s oat-based frozen dessert enrobed in a chocolate coating.

  • Salted Caramel: oat-based frozen dessert with a salted caramel swirl, enrobed in chocolate

  • Vanilla: classic vanilla oat-based frozen dessert enrobed in chocolate

  • Peanut Butter: peanut butter oat-based frozen dessert enrobed in chocolate

  • Mint: cool mint oat-based frozen dessert enrobed in chocolate

  • Matcha: earthy matcha oat-based frozen dessert enrobed in chocolate


Format: 12 x 14mL pieces per pack

Price: CAD 8.00 (approx. USD 5.82)

Distribution: IGA and Avril locations across Quebec, Canada



NOTE: The world of ice cream and frozen desserts moves fast. While we do our best to keep everything current, product details, pricing, and availability can change after publication. For the latest information, we recommend checking directly with the brand or retailer.



Want to be featured in our next ice cream and frozen dessert round-up? Email Andrea Montreuil from Innodelice with more details!

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ABOUT INNODELICE

Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.

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