What's New in August: Retail Ice Cream & Frozen Dessert Innovations
At Innodelice, we believe that while knowledge is key to making good decisions, collaboration is what truly unlocks the frozen dessert industry's growth. By connecting manufacturers, brands, importers, distributors, and suppliers through a worldwide ecosystem of solutions, we help the industry move faster, together. In that spirit, we share what we discover around the world so you can stay informed, find inspiration, and make better decisions, faster.
In this edition of What's New in Retail: launches from Europe, North America, and beyond. You will find audacious collabs as a launch vehicle, inspiring flavor pairings, scoop shop brands testing the retail door, and much more.
⭐ Pick of the Month: Salt & Straw made its first move into grocery retail, bringing its scoop-shop lineup to a broader audience, and rolling out the Tacolate, its Taco Bell collab, beyond its own stores.
Here's a closer look at this month's retail launches.
JUMP TO:
Europe
North America
GoodPop: French Fry Pop + n’ Cream Line: 3 New Flavors (United States)
Kellanova / Pop-Tarts: Ice Cream Sandwiches: 2 New Flavors (United States)
Helados Mexico: Churro Cookie Ice Cream Sandwich (United States)
Tajin Twist: Frozen Sorbet Line: 2 Flavors (Mexico / United States)
⭐ Salt & Straw: Grocery Retail Expansion + Tacolate (United States)
South America
Europe
Ottolenghi: New Ice Cream Range: 2 Flavors (United Kingdom)
Ottolenghi expanded its Waitrose ice cream range with two new flavors for summer 2026, following a sell-out debut last summer. The new additions bring the brand's signature approach to familiar British classics, using unexpected but well-reasoned flavor pairings to elevate each scoop. The range is developed by the Ottolenghi Test Kitchen, led by head pastry chef Verena Lochmuller.
Strawberries and Cream with Sumac: West Country cream ice cream with a strawberry ripple seasoned with sumac, a tart, citrus-forward spice from the Middle East. Ottolenghi's take on the British classic.
Salted Malted Chocolate: Ecuadorian chocolate ice cream base made with West ountry cream and 73% cocoa solid chocolate sourced from Ecuador, lightly salted
Format: 480ml tub
Price: GBP 6.00 (USD 7.99)
Distribution: Waitrose stores, waitrose.com, and ottolenghi.co.uk (United Kingdom)
SOTI: Fruchi Line: 3 Flavors (Poland / Europe)
Polish natural ice cream brand SOTI is known for its natural, clean-ingredient frozen novelties, including its mochi ice cream range. The brand expanded its Fruchi line with the launch of three flower- and fruit-shaped fruit ice cream pops. The format brings a playful, gift-like visual appeal to an everyday impulse purchase. Available in 3 flavors:
Strawberry
Mango
Peach
Format: Individual novelty pop; 75/80g (70mL)
Price: PLN 8.99 (USD 2.37)
Distribution: Netto, Biedronka (Poland); Spar (Kosovo); Berezka (Bulgaria, Romania); Yattan (Belgium)
North America
GoodPop: French Fry Pop + n' Cream Line: 3 New Flavors (United States)
GoodPop launched three new pops for summer 2026: a diner-inspired French Fry Pop and two additions to its n' Cream line. The lineup taps into two of the biggest flavor trends in the category: the sweet-salty 'swalty' profile and the resurgent creamsicle format.
Fudge n' Vanilla French Fry Pop
A permanent version of GoodPop's viral 2024 limited-edition collab with Ore-Ida (the Heinz-owned frozen potato brand known for Tater Tots and frozen fries), which sold out in minutes and generated 700+ million impressions. The pop features a creamy vanilla ice cream core encased in a rich chocolate shell loaded with crispy potato fries, a hands-free format that recreates the milkshake-and-fries diner experience without the dipping.
Format: Box 6 x 2.35 oz (69.5mL)
Price: USD 7.99-9.99
n' Cream Line: 2 New Flavors
Expanding GoodPop's dairy-free n' Cream line (which includes the brand's #2 overall SKU, Orange n' Cream), two new flavors combine organic fruit juice and puree with a coconut cream and vanilla center at 80 calories per pop. Both are dairy-free, vegan, gluten-free, certified organic, and made without HFCS, GMOs, sugar alcohols, or artificial dyes.
Berries n' Cream
Peaches n' Cream
Format: Box 4 x 2.25 fl oz (66.5mL)
Price: USD 5.99-7.99
Distribution: Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco, and more (United States)
My/Mochi: Cotton Candy (United States)
My/Mochi launched Cotton Candy as its latest mochi ice cream flavor, tapping into consumer demand for nostalgic, visually playful snacks. The product combines cotton candy-flavored ice cream wrapped in the brand's signature soft rice dough at approximately 70 calories per piece. The launch contains no artificial flavors, colors, or dyes and is both gluten- and nut-free.
Format: 6 x 1.25 oz (37mL)
Price: USD 5.99
Distribution: Grocery retailers (United States)
Kellanova / Pop-Tarts: Ice Cream Sandwiches: 2 New Flavors (United States)
Kellanova expanded its Pop-Tarts Ice Cream Sandwich line with two new flavors, taking the format to another level: each sandwich uses actual Pop-Tarts pastries as the outer cookie, sandwiching a thick slab of flavored ice cream. The new flavors join the brand's existing ice cream sandwich range.
Frosted S'Mores: two frosted graham toaster pastries with marshmallow-flavored filling, sandwiching marshmallow-flavored ice cream with a chocolate fudge swirl
Frosted Cookies & Crème: two frosted cocoa toaster pastries with cookies & creme-flavored filling and cocoa sprinkles, sandwiching cookies & creme-flavored ice cream mixed with creme-filled chocolate cookie crumbs
Format: 4 x 3.55 fl oz (105mL)
Price: USD 7.00
Distribution: Walmart (initial launch); expanded to broader grocery retail (United States, summer 2026)
Blue Bell: 3 New Limited-Time Flavors (United States)
Blue Bell Ice Cream added three limited-time flavors, all available in pint and half-gallon sizes while supplies last.
Black Raspberry Fudge: black raspberry-flavored ice cream with dark chocolate chunks and a chocolate fudge swirl
Brookie à La Mode: brown sugar ice cream loaded with brownie chunks and soft chocolate chip cookie pieces
Chocolate Lava Cake: vanilla-flavored ice cream with chocolate cake pieces, chocolate sundae sauce, and a dark chocolate fudge swirl
Format: Pint 16 fl oz (473mL) and half gallon 64 fl oz (1.89L)
Price: USD 7.99-9.99 (varies by retailer)
Distribution: Grocery retailers in Blue Bell's distribution area, Southern and select states; direct online via bluebell.com (United States)
Helados Mexico: Churro Cookie Ice Cream Sandwich (United States)
Helados Mexico launched the Churro Cookie Ice Cream Sandwich in multipack format for US grocery retail. The product features churro-flavored ice cream with real churro pieces, sandwiched between two cinnamon-sprinkled churro-inspired cookies. Made with natural ingredients, no artificial flavors, colors, or high fructose corn syrup.
Format: 4 x 3.5 fl oz (104mL)
Price: USD 6.75-7.99 (varies by retailer)
Distribution: Kroger, Fred Meyer, Ralphs, Harris Teeter, Fiesta Mart, Stater Bros., and other grocery retailers (United States)
Tajin Twist: Frozen Sorbet Line: 2 Flavors (Mexico / United States)
Tajin launched a branded frozen sorbet line under the Tajin Twist name, extending its iconic chili-lime flavor profile into the frozen dessert aisle. Made with real fruit and chili-lime seasoning, the sorbets are fat-free and dairy-free.
Tajin Twist Berries
Tajin Twist Strawberries
Format: 34 fl oz (1L) sorbet tub per variety
Price: USD 6.68
Distribution: H-E-B and select retailers (United States and Mexico)
⭐ PICK OF THE MONTH
Salt & Straw: Grocery Retail Expansion + Tacolate (United States)
Grocery Retail Expansion
Portland-born artisan ice cream brand Salt & Straw made its first-ever move into grocery retail, partnering with New Seasons Market as its exclusive grocery launch partner. The retail lineup features half-pints of fan-favorite scoop shop flavors, a significant milestone for a brand long associated with premium, scoop-shop-only distribution.
Strawberry Pretzel Cheesecake
Coffee Chocolate Pecan Praline
Chocolate Gooey Brownie
Salted Malted Chocolate Chip Cookie Dough
Sea Salt with Caramel Ribbons Ice Cream
Vegan Freckled Mint Chocolate Chip
Format: 8 fl oz half-pint cup (204g / 237mL)
Price: USD 5.99 per cup
Tacolate
Salt & Straw's collaboration with Taco Bell, a gourmet reimagining of the classic discontinued Choco Taco. The Tacolate features cinnamon-ancho chile ice cream with toasted quinoa in a waffle shell dipped in dark chocolate.
Format: 3.55 fl oz (85g / 140mL)
Price: USD 5.99 per taco
Distribution: All New Seasons Market locations (Oregon, United States)
South America
Crema Helados: TriLight Low-Calorie Probiotic Ice Cream (Venezuela)
Venezuelan ice cream chain Crema Helados launched TriLight, its first low-calorie and functional frozen dessert line, under the slogan "Treat yourself without regret." The product is low in sugar, sweetened with fruit, and incorporates both probiotics and prebiotics. FDA certified, TriLight delivers 50% fewer calories than conventional ice cream and is formulated to avoid trans fats, support cardiovascular and gastrointestinal health, and not raise insulin or glucose levels. Each pack includes all three flavors: Vanilla, Strawberry, and Chocolate.
The launch took place at VIP Fitness Center, hosted by brand ambassador Richard Linares, where journalists and special guests were the first to discover the product.
Format: 500mL, 1L, and 2L
Price: USD 6.99 (500mL) / USD 9.99 (1L) / USD 19.99 (2L)
Distribution: 65 Crema Helados franchise locations and 150+ affiliated supermarket chains nationwide (Venezuela)
NOTE: The world of ice cream and frozen desserts moves fast. While we do our best to keep everything current, product details, pricing, and availability can change after publication. For the latest information, we recommend checking directly with the brand or retailer.
Want to be featured in our next ice cream and frozen dessert round-up? Email Andrea Montreuil from Innodelice with more details!
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ABOUT INNODELICE
Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.
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