What's New in July: Retail Ice Cream & Frozen Dessert Innovations
- andreamontreuil
- 25 minutes ago
- 7 min read
At Innodelice, we believe that while knowledge is key to making good decisions, collaboration is what truly unlocks the frozen dessert industry's growth. By connecting manufacturers, brands, importers, distributors, and suppliers through a worldwide ecosystem of solutions, we help the industry move faster, together. In that spirit, we share what we discover around the world so you can stay informed, find inspiration, and make better decisions, faster.
In this edition of What's New in Retail, we brought together 10 launches from Asia, Europe, and North America that caught our attention this July. Products we thought could inspire you, that you should be aware of, or that showcase where the market is heading. This month's selection reflects a clear direction: brands are increasingly using collaboration and cultural storytelling to create desire and a sense of occasion around their products.
⭐ Pick of the Month: Viral 3D Fruit-Shaped Ice Cream, now at Costco. A format born in Asian specialty stores and all over social media has just landed in mainstream US retail. Photogenic, instantly shareable, and priced for impulse buying -- this is what a trend arrival looks like.
Here's a closer look at this month's retail launches.
JUMP TO:
Asia
Magnolia × F&N: Super Mario Galaxy Collection (Singapore)
Europe
North America
Asia
Magnolia × F&N: Super Mario Galaxy Collection (Singapore)
F&N Magnolia launched a limited-edition Super Mario Galaxy collaboration in Singapore, celebrating the upcoming movie with themed packaging across its ice cream novelty line. The collection extended across the brand's broader product range, including milk and promotional merchandise, creating a cohesive campaign rather than a standalone ice cream launch.
The Choco Berry stick launched as a 7-Eleven exclusive islandwide, marketed as a collector's item with galaxy-themed packaging featuring characters like Princess Peach and Toad, while multipack formats were available through grocery retailers. More than a product story, this was a marketing one, leveraging a globally recognized IP to drive visibility and purchase intent across age groups.
Choco Berry Ice Cream Stick
Creamy strawberry ice cream with a strawberry sauce center, rich chocolate coating, and a crunchy wafer layer.
Single stick: 56g (70ml) · SGD 1.80 (USD 1.34)
4-pack: 4 x 56g (70ml) · SGD 6.95 (USD 5.17)
Almond Crush Ice Cream Stick
Ice cream coated in chocolate with almond bits and wafer pieces in the coating. Available in three flavors: Vanilla, Mint, and Chocolate.
4-pack: 4 x 58g (70ml) · SGD 6.95 (USD 5.17)
Distribution: Single stick is exclusive to 7-Eleven and multi-packs can be found in grocery retailers (Singapore)
Europe
Lyle's Golden Syrup: Ice Cream Range (UK)
A British pantry icon since 1881, Lyle's Golden Syrup stepped into the frozen aisle for the first time. Crafted with fresh British milk and rich double cream, the ice cream base carries generous ripples of authentic Lyle's Golden Syrup throughout, staying true to the brand's signature buttery amber warmth. Made with no artificial colours, flavours, or preservatives, it positions itself as premium yet accessible, working just as well as a standalone treat as it does alongside warm desserts like pancakes or crumbles.
The range launched with the classic syrup swirl pint at Iceland, with a wider national rollout across major grocers planned to follow. A second variant featuring honeycomb pieces is confirmed for later this year, bringing the same double cream base with added textural crunch.
Format: 325g (500ml) tub
Price: £4.75 (USD 6.00)
Distribution: Iceland stores; wider rollout planned (United Kingdom)
Alfagel / Popelino: New Italian Gelato Sticks: 2 Flavors (France)
Alfagel's artisan Italian gelato brand Popelino added two new flavors to its French retail range, joining the existing Pistache de Sicile and Noisettes du Piémont sticks. Both newcomers featured premium origin-certified ingredients and Popelino's signature crispy chocolate coating.
Gianduja Chocolat et Noisette du Piémont: gianduja is a smooth blend of milk chocolate and roasted hazelnut paste, a specialty of Northern Italy. Here it becomes an ice cream made with 7% Piedmont hazelnut paste, enrobed in milk gianduja chocolate with cacao nibs
Citron de Sicile & Chocolat Blanc: Sicilian lemon ice cream with 15% Sicilian lemon juice, enrobed in white chocolate with lemon sugar crystals
Format: 4 x 78g (80mL)
Price: €5.49–€7.59 per 4-pack depending on retailer (USD 5.99–8.27)
Distribution: Monoprix, Auchan, Intermarché, Carrefour, Match, Houra, Netto (France)
Nick's: Dulce de Leche — Pints & Sticks (Europe)
Swedish better-for-you brand Nick's launched a Dulce de Leche flavor across two formats, targeting keto, low-carb, and fitness-minded consumers. Both are sweetened with erythritol, xylitol, and stevia with no added sugar, and built on a dairy and plant-fiber blend for texture without the calories.
Dulce de Leche Pint: rich caramel swirl ice cream with a creamy base and dulce de leche style caramel ribbons throughout. 137 kcal per 100ml, keto and diabetic friendly.
Dulce de Leche Sticks: caramel and cookie ice cream coated in a crunchy caramel chocolate shell with peanuts. 135 kcal and 3.3g of protein per stick.
Format: 296g (473ml) pint; 4 x 50g (60ml) sticks
Price: Pint: EUR 6.18 (USD 6.74); 4-pack sticks: EUR 6.60 (USD 7.19)
Distribution: Grocery retailers (Europe)
North America
Ben & Jerry's: Honey Graham Latte (USA)
Ben & Jerry's launched Honey Graham Latte as a Limited Batch pint, combining a caramel coffee ice cream base made with coffee extract and caramelized sugar syrup, with honey graham cracker swirls and crunchy cinnamon swirls. Graham flour, oats, cinnamon, molasses, and honey give it a warm, bakery-style depth. The flavor first debuted at Ben & Jerry's Scoop Shops before transitioning to grocery retail as a limited seasonal offering available across 35+ countries.
Format: 16oz (473mL) pint
Price: USD 4.99–6.49
Distribution: Ben & Jerry's Scoop Shops; grocery retail across 35+ countries (Limited Batch)
Ben & Jerry's: Razz Up! (USA)
Ben & Jerry's launched Razz Up! on National Ice Cream Day as a limited-edition voter-engagement flavor, timed to the 2026 US midterm elections. Created in partnership with the ACLU, Black Voters Matter, Community Change, and NAKASEC, the flavor is part of the brand's longstanding advocacy for civil liberties and inclusive democracy.
Packaging artwork was designed by Chicago-based artist and activist Monica Trinidad, drawing visual inspiration from social justice and grassroots organizing movements.
The flavor itself features black raspberry ice cream with raspberry sauce ribbons and crackling fudge chunks that produce an audible pop when eaten.
Format: 16oz (473mL) pint
Price: USD 4.99–6.49
Distribution: 200+ Ben & Jerry's Scoop Shops (United States); grocery retail rollout forthcoming
Hudsonville: New Spring Flavors: Dirt Cake, Brownie Sundae & Fruit Smoothie Bars (USA)
Hudsonville Ice Cream rolled out three new products for spring 2026, one collaboration with Albanese Confectionery and two standalone seasonal flavors.
Dirt Cake (× Albanese Confectionery): Vanilla and chocolate pudding ice cream with cream-filled chocolate cookies and Albanese Gummi Chiller Worms, a frozen take on the classic layered dessert, using Albanese's proprietary technology that keeps the gummies chewy even when frozen. 48 fl oz (1.5 qt) tub
Brownie Sundae: rich vanilla ice cream with chocolate brownie chunks, rainbow sprinkles, and a fudge swirl · 48 fl oz (1.5 qt) tub
Fruit Smoothie Bars: sherbet novelty bars blending strawberry, orange, and mango fruit sherbets, inspired by the brand's Tropical Twist Limited Edition · 4 x 66g (89mL)
Price: Dirt Cake & Brownie Sundae: USD 5.99; Fruit Smoothie Bars: USD 3.99
Distribution: Walmart, Kroger, Meijer, Hy-Vee, Hannaford, and independent retailers (United States)
Graeter's: Backstretch Bourbon Cherry (USA)
Graeter's Ice Cream collaborated with Churchill Downs, home of the Kentucky Derby, to launch Backstretch Bourbon Cherry — a limited-edition pint intended to capture the spirit of race day. The flavor featured bourbon-infused ice cream layered with black cherries and pralines, drawing on Kentucky's most celebrated traditions.
Format: 16oz (473mL) pint
Price: USD 9.99
Distribution: graeters.com, Graeter's scoop shops, Kroger, Dorothy Lane Markets, Central Market (United States)
Graeter's: Whimsical Summer Bonus Flavors: 5 Flavors (USA)
In continuation of its summer storytelling, Graeter's also unveiled five limited-edition Whimsical Bonus Flavors, spanning local partnerships, bold seasonal combinations, and a commemorative flavor tied to America's 250th birthday.
Marrakesh Coffee: coffee ice cream with cardamom, cinnamon, and ginger
Ghost Notes: a Kings Island collaboration — marshmallow and grape ice cream with cookie dough pieces
Peanut Butter & Clouds: peanut butter ice cream with marshmallow pieces
Cherry Sparkler: wild cherry ice cream with red and blue popping candy, a tribute to American summers past
Strawberry Sorbet: made with real strawberries from Pacific Northwest farms, this dairy-free sorbet is crafted from slow-frozen strawberry purée for a bright, sweet, and tart finish
Format: 16oz (473mL) pint
Price: USD 9.99
Distribution: Grocery retailers in Graeter's distribution area (United States)
⭐ PICK OF THE MONTH
Viral 3D Fruit-Shaped Ice Cream: Now at Costco (USA)
The 3D fruit-shaped ice cream phenomenon; frozen desserts sculpted and colored to look like real fruit, with a thin crackling shell that reveals creamy ice cream inside - made its Costco debut in a six-pack featuring peach and mango varieties. Previously available mainly at Asian specialty grocery stores like H Mart, the Costco listing brings the viral format to mainstream US retail at a significantly more accessible price point.
Mango: mango-flavored ice cream inside a 3D mango-shaped frozen shell
Peach: lightly sweet, creamy peach-flavored ice cream inside a 3D peach-shaped frozen shell
Format: 6 x 75g (78mL) (3 peach-shaped + 3 mango-shaped)
Price: USD 11.69
Distribution: Costco (United States)
NOTE: The world of ice cream and frozen desserts moves fast. While we do our best to keep everything current, product details, pricing, and availability can change after publication. For the latest information, we recommend checking directly with the brand or retailer.
Want to be featured in our next ice cream and frozen dessert round-up? Email Andrea Montreuil from Innodelice with more details!
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ABOUT INNODELICE
Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.
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