What's New in July: Out-of-Home Ice Cream & Frozen Dessert Innovations
At Innodelice, we believe that while knowledge is key to making good decisions, collaboration is what truly unlocks the frozen dessert industry's growth. By connecting manufacturers, brands, importers, distributors, and suppliers through a worldwide ecosystem of solutions, we help the industry move faster, together. In that spirit, we share what we discover around the world so you can stay informed, find inspiration, and make better decisions, faster.
In this edition of What's New in OOH, we brought together 10 launches from South Korea, Ireland, the UK, Canada, Argentina, and the United States that caught our attention this July. Two threads ran clearly through the lineup: brands leaning into collaboration to create buzz-worthy scoop shop moments, and the growing seriousness of functional ice cream as a format worth watching.
⭐ Pick of the Month: Ample Hills × Heatonist: a scoop shop collab with a waiver attached. Bold concept, built-in virality, and the kind of stunt that gets people through the door and onto social media.
Here's a closer look at this month's OOH launches.
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Asia
CU: Run & Cool Functional Ice Cream for Runners (South Korea)
Europe
North America
Canada
South America
Grido x AFA: Sabor Selección & World Cup Collab (Argentina)
Asia
CU: Run & Cool Functional Ice Cream for Runners (South Korea)
CU, South Korea's convenience store chain, launched Run & Cool, a functional frozen dessert developed specifically for runners. Following CU's broader strategy of building a runner-focused retail ecosystem, including the opening of the country's first Running Station convenience store near the Han River, the brand extended this positioning into a product. Run & Cool contains 1,100mg of BCAA (branched-chain amino acids) and 850mg of taurine per serving, targeting recovery and replenishment after outdoor activity. The tube format is designed for easy on-the-go consumption during or after runs. Available in Lime and Grapefruit.
Format: Individual tube (on-the-go format); exact volume not confirmed
Price: Price unknown at time of publication (KRW; varies by location)
Distribution: CU convenience stores across South Korea
Europe
Moo'd x Jacob's Mikado: The Moo'kado (Ireland)
Moo'd Ice Cream, the whipped ice cream counter available at SuperValu and Centra stores across Ireland -- has launched a limited-edition summer collaboration with Jacob's Mikado biscuits, creating the 'Moo'kado.' The product brings together two of Ireland's most beloved treats: Moo'd's signature whipped ice cream and the iconic Mikado biscuit, known for its jammy, fluffy, coconutty character.
The Moo'kado features Moo'd whipped ice cream paired with raspberry sauce and Mikado biscuit crumbs, topped with mini marshmallows and crowned with a whole Mikado biscuit. The collab was developed between Moo'd (part of the Musgrave Group) and Valeo Foods, the owner of the Jacob's brand. Brand manager Caitríona McCann described the pairing as a celebration of 'nostalgia, indulgence, and fun.' Available for six weeks only.
Format: Whipped ice cream counter serve
Price: Price unknown at time of publication
Distribution: SuperValu and Centra stores across Ireland (was available in June for 6 weeks only)
The London Ice Cream Project: 15 Bizarre Flavours Return (UK)
Now in its fifth consecutive year, Anya Hindmarch's Ice Cream Project returned to its signature pop-up location at The Village Hall on Pont Street in Belgravia, one of London's most exclusive central neighbourhoods, just southwest of Buckingham Palace.
The stainless-steel lined shop transformed into a temple to eccentric, brand-inspired flavours, taking iconic British supermarket and pantry staples and faithfully recreating them as ice cream. The 2026 lineup of 15 flavours was the most diverse yet, ranging from the disconcerting to the genuinely delicious.
Full 2026 flavour menu:
Aunt Bessie's Yorkshire Puddings
Capri-Sun Orange
Euthymol Original Toothpaste
Green Giant Sweetcorn
Illy Coffee
Jacob's Mini Cheddars
Kikkoman Soy Sauce
Lurpak Salted Butter
McVitie's Ginger Nuts
Müller Strawberry Corner
OXO Stock Cubes
Paxo Stuffing
Tunnock's Caramel Wafers
Walker's Shortbread
Yazoo Chocolate Milk Drink
The shop also offers a Blind Tasting Tea experience: pre-book 48 hours in advance to taste all 15 flavours with wafers, sprinkles, and a branded scorecard.
Format: Scooped servings; 300ml tubs
Price: £4.50 per scoop (USD 5.99); £16 per 300ml tub (USD 21.30); £50/head Blind Tasting Tea (USD 66.60)
Distribution: The Village Hall, 11 Pont Street, Belgravia, London, United Kingdom (was open June 5 to August 16, 2026; seven days a week)
United States
David: High-Protein Ice Cream Launches in NYC (USA)
David, the protein bar brand known for redefining high-protein snacking, made its boldest move yet with David Protein Ice Cream - four full-pint flavors delivering 30g of protein and fewer than 2g of sugar per pint. The line launched exclusively online and sold out in 28 minutes. To mark the debut, David opened a limited summer ice cream pop-up at S10 Gym in New York's West Village.
Cookie Dough: creamy, slow-churned vanilla base with buttery depth, soft cookie dough chunks, chocolatey flakes, and dark chocolatey swirls. 260 kcal, 30g protein, 2g sugar per pint
Triple Peanut Butter: creamy, slow-churned peanut butter base with peanut butter flakes and thick peanut butter ribbons. 260 kcal, 30g protein, 2g sugar per pint
Triple Chocolate: rich, velvety, fudgy chocolatey base with chocolatey flakes and smooth, glossy chocolatey swirls. 260 kcal, 30g protein, 2g sugar per pint
Vanilla Bean: creamy, slow-churned base studded with specks of vanilla bean. 210 kcal, 30g protein, less than 1g sugar per pint
Format: 16 oz pint (473mL); 3 servings per pint
Price: USD 90 per 6-pack (USD 15/pint); no single-pint option at launch
Distribution: davidprotein.com; summer pop-up at S10 Gym, West Village, New York City (United States)
Cold Stone Creamery: Spring & Summer Lineup Roundup (USA)
Cold Stone Creamery launched a string of limited-time Creations and ice cream flavors this spring and summer, tapping into viral flavor trends and major CPG partnerships.
Lucky Charms Return (March 2026)
Cold Stone brought back its Lucky Charms partnership with two limited-time offerings.
Ice Cream at the End of the Rainbow Creation: Lucky Charms ice cream, Lucky Charms cereal, whipped topping, and gold glitter
Sprinkled with Charms shake: Lucky Charms ice cream blended and topped with cereal and sparkling gold glitter
Our Dubai Chocolate Creation (April 2026)
Taking the viral Dubai chocolate trend from social media to the scoop shop.
Our Dubai Chocolate Creation: Chocolate ice cream mixed with pistachio cream, kataifi (a shredded wheat pastry), and chocolate shavings
Cookies ’n’ Peanut Butter & Oreo Pretzel (May 2026)
Cold Stone Creamery launched a limited-time summer collaboration with OREO® and REESE'S, centered on a new Cookies 'n' Peanut Butter Ice Cream made with OREO® and REESE'S. The base anchored four separate formats:
Cup & Cookie Chaos: Cookies 'n' Peanut Butter Ice Cream made with OREO® and REESE'S, blended with REESE'S Peanut Butter Cups and OREO® REESE'S Cookies.
OREO® Pretzel Perfection: OREO® Cookie Chocolate Covered Pretzel Ice Cream mixed with OREO® Cookies, pretzels, caramel, and sugar crystals.
PB & Chocolate Cookie Duo Shake: Cookies 'n' Peanut Butter Ice Cream made with OREO® and REESE'S, topped with whipped cream, REESE'S Peanut Butter Sauce, and OREO® Cookies.
The Perfect Pair Cake: Devil's Food Cake layers with Cookies 'n' Peanut Butter Ice Cream made with OREO® and REESE'S, OREO® frosting, and cascading fudge ganache.
Format & Price:
Dubai Chocolate Creation: Like It (Small) approx. USD 9.25 / Gotta Have It (Large) approx. USD 11.25
Creations: Like It (Small) USD 5.00 / Love It (Regular) USD 5.25 / Gotta Have It (Large) USD 5.75
Shakes: Like It USD 5.00 / Love It USD 5.75
Cake (The Perfect Pair): 6" Round USD 24.00 / 8" Round USD 32.00
Distribution: Cold Stone Creamery locations nationwide (United States)
G.S. Gelato: Protein Pumped Up Vanilla Gelato (USA)
G.S. Gelato & Desserts launched its Protein 'Pumped Up' Vanilla Gelato nationwide through Dot Foods, marking the first high-protein gelato available in a 5-liter foodservice format in the US. The product delivers 11 grams of protein per serving while maintaining the rich, creamy texture of Italian gelato, a combination the brand positioned as a major gap-filler for operators looking to add functional dessert options without sacrificing quality.
Intended applications include smoothie bowls, protein coffees, high-protein shakes, and dessert upgrades. Marketing Director Stephanie Schultz noted: “We’re excited to show operators how versatile this product can be across their menus.”
Format: 5-liter foodservice pan
Price: Wholesale pricing via Dot Foods
Distribution: Nationwide via Dot Foods (United States, foodservice)
Mini Melts: Fruity Cereal Crunch (USA)
Mini Melts launched Fruity Cereal Crunch, the brand's first cereal milk-inspired flavor, combining its signature flash-frozen beaded ice cream format with crunchy fruity cereal flakes. The flavor tapped directly into cereal nostalgia, built around the sweet, colorful milk left at the bottom of a cereal bowl. CEO Ilana Fischer cited cereal milk as a flavor that "instantly connects people to childhood memories."
Fruity Cereal Crunch rolled out across Mini Melts' existing network of more than 35,000 locations, including 7-Eleven, CVS, Walgreens, family entertainment centers, zoos, aquariums, and travel centers.
The launch also coincided with a new distribution partnership with The Magnum Ice Cream Company. Mini Melts operates Magnum-branded vending machines at high-traffic venues including entertainment destinations, transit hubs, and retail locations, stocking Mini Melts beaded ice cream alongside Good Humor novelty bars and Ben & Jerry's pints. For Magnum, newly independent from Unilever since December 2025, the deal offered a ready-built infrastructure to "reach consumers beyond the traditional aisle." For Mini Melts, it broadened the product assortment in its machines and added the weight of Magnum's brand portfolio to its network.
A great example of the power of collaboration!
Format: Beaded ice cream cup; 2.5 oz / 70g per cup
Price: USD 3.99-4.49 per 2.5oz cup (venue pricing varies)
Distribution: 35,000+ locations: 7-Eleven, CVS, Walgreens, entertainment venues, travel centers (United States)
⭐ PICK OF THE MONTH
Ample Hills Creamery: Heatonist Spicy Collab + Chelsea Piers Matcha Mash-Up (USA)
Ample Hills Creamery had its most collaborative summer yet, with two back-to-back limited partnerships that extended the Brooklyn brand's reach and reinforced its reputation for inventive, community-rooted flavors.
Ample Hills x Heatonist (June 26, 2026)
In collaboration with Williamsburg-based Heatonist, the retailer behind the hot sauces featured on Hot Ones, Ample Hills launched three limited-edition spicy frozen treats across all four of its locations. The lineup escalated from pleasantly peppery to genuinely alarming:
Hot Mango: vegan mango sorbet dusted with Tajín and cayenne, “sweet, tangy, and approachable”
Devil's Food: rich chocolate ice cream loaded with fudgy brownie pieces, elevated with cayenne heat
Sweet Regret: strawberry ice cream with sweet cream, strawberry purée, and red beet, infused with Carolina Reaper peppers (1.5–2.2M Scoville). Served only in a 'Little Dipper' cup, accompanied by a carton of milk. Customers must sign a waiver before ordering.
Sweet Regret was exclusive to Ample Hills brick-and-mortar locations. A pop-up ran outside Heatonist's storefront at 121 Wythe Avenue every Saturday and Sunday through July 26, noon to 8pm, alongside rotating Ample Hills favorites.
Ample Hills x Chelsea Piers: Matcha Berry Mash-Up (July 11, 2026)
In a second summer partnership, Ample Hills teamed with Chelsea Piers (Manhattan's sports and wellness destination) to launch a limited-edition Matcha Berry Mash-Up: matcha ice cream with strawberry preserve swirl, made with organic matcha green tea powder and strawberry purée. Available at all Ample Hills locations for one month, with experiential activations and giveaways tied to Chelsea Piers Fitness Prospect Heights.
Format: Scooped ice cream and sorbet; Sweet Regret served as a 3.5 oz mini cup with milk (waiver required)
Price: Single scoop USD 8.25 / Double scoop USD 9.75 / Triple scoop USD 10.75; Sweet Regret mini cup USD 8.25
Distribution: Ample Hills Creamery locations; Heatonist pop-up, 121 Wythe Ave, Brooklyn (New York City, United States)
Canada
BeaverTails: Flavoured Ice Cream — Summer Return (Canada)
Returning by popular demand, BeaverTails Flavoured Ice Cream is back at participating locations across Canada for the summer. Made with the signature flavours of the iconic pastry, it features a cinnamon sugar ice cream base, ribbons of maple, and chocolate chips in every bite, delivering a nostalgic Canadian favourite in a whole new way.
Format: Scoop shop (cup or cone); small or regular
Price: CAD 5.75 (small) / CAD 7.75 (regular); add a scoop to a BeaverTails pastry for CAD 3.25
Distribution: BeaverTails scoop shop locations across Canada (35 locations; summer 2026, while supplies last)
South America
Grido x AFA: Sabor Selección & World Cup Collab (Argentina)
Grido, Argentina's largest ice cream chain with thousands of franchise locations across the country, partnered with the Asociación del Fútbol Argentino (AFA) as an official sponsor of the Argentine national team during the 2026 FIFA World Cup. Under the campaign tagline "Siempre te vuelvo a elegir" ("I always choose you again"), the collab introduced two key elements: a mystery limited-edition flavor and a collectible tazos series.
The "Sabor Selección" (Selection Flavor) was a limited-edition ice cream in Argentina's signature blue and white colors. Grido deliberately kept the recipe a secret to drive in-store traffic, challenging fans on social media to guess the ingredients and generating viral engagement with answers ranging from "sabor a victoria" (victory flavor) to "lágrimas de rivales" (tears of rivals). The recipe was never officially revealed, keeping the mystery intact through the full run of the campaign.
Accompanying the flavor was a set of official AFA player tazos (collectible discs) featuring Argentina's 2026 World Cup squad. The mechanic was well-executed: tazos were tied to helado purchases and redeemable through the Grido Club loyalty program, creating a genuine reason to collect the full squad and come back for more. The combination of mystery, national pride, and collectibility made this one of the stronger scoop shop campaign structures of the summer.
Format: Scooped ice cream
Price: Single scoop ARS 1,500 (USD 1.00) / Double scoop ARS 2,850 (USD 1.90); pricing varies by location
Distribution: All Grido franchise locations across Argentina (while supplies last)
NOTE: The world of ice cream and frozen desserts moves fast. While we do our best to keep everything current, product details, pricing, and availability can change after publication. For the latest information, we recommend checking directly with the brand or retailer.
Want to be featured in our next ice cream and frozen dessert round-up? Email Andrea Montreuil from Innodelice with more details!
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ABOUT INNODELICE
Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.
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