top of page
Search

What’s New in March: Retail Ice Cream & Frozen Dessert Innovations

In this month’s global retail ice cream and frozen dessert round-up, we’re seeing brands double down on indulgence, licensing partnerships, premiumization, and playful format innovation. From nut-rolled ice cream sandwiches in the United States to banana-branded collaborations in Europe and character-inspired novelties designed for family freezers, this month’s launches prove that creativity in frozen desserts is far from slowing down.


Our Pick of the Month goes to Chipwich’s Premium Nut-Rolled Ice Cream Cookie Sandwiches, a bold reinvention of a classic that finally brings glazed almonds and pecans into the ice cream sandwich category.


Keep reading to explore the most recent dairy ice cream and frozen dessert debuts making waves around the world.



JUMP TO:

Chiquita x LiQ Banana Ice Cream Sticks and Bonbons (Europe)


Belgian ice cream innovator LiQ has teamed up with iconic fruit brand Chiquita to create a new ice cream range: the Chiquita-branded banana ice treats!


  • Banana Ice Cream Sticks (3x50g/80mL): Classic stick format with real banana ice cream, then coated in milk chocolate

  • Banana Ice Cream Bonbons (8x13mL packs): Bite-sized banana ice cream bites coated in milk chocolate and biscuit crunch


The Chiquita x LiQ banana ice creams are scheduled to roll out across 16 European markets, including major grocery, supermarket, and convenience store chains in Germany, Italy, Spain, Belgium, the Netherlands, Portugal, Switzerland, Denmark, Sweden, Luxembourg, France, Poland, Ireland, the Czech Republic, the United Kingdom, and Greece.


Pricing wasn’t available at the time of publication.



Alfagel Pop Fruit “ChocoLover Framboise” (France)


French frozen dessert brand Alfagel has introduced its latest creation: the Pop Fruit

“ChocoLover Framboise.”


Designed to be both eye-catching and flavorful, the treat’s 100% raspberry sorbet is coated with a thin layer of crunchy white chocolate.


The new release is sold in 6x47g packs for €6.59 (USD 7.65) at major supermarkets.



Affogato on a Stick from Jimmy’s Iced Coffee x Brand of Brothers (United Kingdom)


Jimmy’s, the beloved iced coffee brand now part of the Carlsberg Britvic portfolio, has entered the ice cream industry in a collaboration with Brand of Brothers! The partnership has resulted in Affogato on a Stick, a treat featuring coffee ice cream and rich coffee swirls, then covered in coffee sorbet.


The packs of 3x80mL sticks are available in Ocado, Sainsbury's, and Morrisons for £3.95 (USD 5.29).



Rowntree’s Fruit Explosion Mix and Fruit Pastilles Berries Ice Lollies (United Kingdom)


Rowntree’s has a brand-new range of ice lolly-inspired treats:


  • Rowntree's Fruit Pastilles Berries (4x65mL): 

    A strawberry and blackcurrant flavored ice lolly


  • Rowntree's Fruit Explosion Mix (6x42mL): 

    Two dual-flavored sorbet lollies boasting a liquid core. Each box contains three each of the following flavors:

    • Apple Sorbet & Sour Cherry Sorbet with Sour Cherry Sauce

    • Mango & Passion Fruit Sorbet & Kiwi Sorbet with Kiwi Sauce


The innovative offerings are priced at £2.50 (USD 3.17) per box and are available in grocery and convenience stores.



Talenti Chocolate Hazelnut Crunch Gelato and Paradise Passionfruit Sorbetto (United States)

Talenti has expanded its popular gelato and sorbetto lineup with two exciting new flavors!


  • Chocolate Hazelnut Crunch Gelato: A rich, indulgent creation that blends Talenti’s signature smooth chocolate gelato with 100% roasted Italian hazelnuts, ribbons of decadent fudge sauce, and crunchy chocolate cookie pieces

  • Paradise Passionfruit Sorbetto: A bright and refreshing dairy-free tropical experience made with 100% real passionfruit juice sourced from South America and Southeast Asia


To bring each flavor to life, Talenti partnered with Tastemaker Sarah Fennel of Broma Bakery, who developed two exclusive recipes—a Hot Chocolate Hazelnut Crunch Affogato that pairs the gelato with rich hot chocolate, and a Paradise Passionfruit Parfait layered with graham crackers and coconut whipped cream.


The new gelato and sorbetto are available in 473mL jars for USD 5.49 each. They’re available in the freezer sections of major grocery stores and retailers across the United States.



Chipwich Premium Nut-Rolled Ice Cream Cookie Sandwiches (United States)


Chipwich has launched two new premium nut-rolled flavors. The new varieties introduce glazed nuts rolled around the exterior of the sandwiches—a first for the format—combining Chipwich’s signature homemade-style cookies and premium ice cream with crunchy, flavor-packed nut inclusions.



Each sandwich features 12% butterfat premium ice cream sandwiched between two homemade-style cookies, with the outside rolled in glazed nut pieces for a multi-textured eating experience. Flavors Include:


  • Vanilla Chocolate Almond: Double chocolate chip cookies and rich vanilla ice cream wrapped in premium glazed almond pieces

  • Brown Butter Pecan: Brown butter cookies with sweet cream ice cream rolled in glazed pecan pieces


The new Chipwich sandwiches are rolling out nationwide at retailers including H-E-B, The Fresh Market, and Vons. A box of 3x4.25oz (126 ml) treats retails for $5.28.



Ben & Jerry’s Three New Sundaes (United States)


Ben & Jerry’s is expanding its popular Sundaes range with three exciting new flavors, each designed to transform the classic ice cream experience into a richer, more layered dessert. The new lineup includes:

  • Straw-bae Shortcake Sundae: Sweet cream ice cream with shortcake cookies and strawberry swirls, topped with strawberry-swirled whipped topping and shortcake crumble

  • PB Blondie Bestie: Peanut butter ice cream with blonde brownies and graham cracker swirls, topped with caramel-swirled whipped topping and mini peanut butter cups

  • Mocha Mood Pie: Chocolate cold brew ice cream with chocolate cookies and swirls, topped with fudge-swirled whipped topping and fudge chips


Each flavor is offered as a premium ice cream sundae pint (standard 16oz/473mL), with retail pricing set between USD 4.99 and 6.49.


The new Ben & Jerry’s Sundaes are being distributed through major grocery chains, supermarkets, club stores, and convenience retailers across the United States.



Popsicle Bluey Ice Pops (United States)


Popsicle has teamed up with BBC Studios to launch a playful new treat inspired by the hit animated series Bluey! The Popsicle Bluey Ice Pop pairs fun character appeal with a burst of mixed-berry flavor, combining juicy strawberry and sweet blueberry notes.


Formulated with less sugar and naturally sourced colors, and made without artificial dyes or synthetic colors, this treat reinforces Popsicle’s commitment to simple, parent-approved ingredients families can feel good about.


The new treat is sold in six-count 360mL packs of individually wrapped ice pops for approximately USD 6.29. It’s available at major retailers across the United States.



Tillamook Ice Cream Bars (United States)


Tillamook has expanded its frozen dessert lineup with the launch of Tillamook Ice Cream Bars, marking the brand’s entry into the novelty bar category. These handheld treats encase Tillamook’s signature slow-churned ice cream in a crisp chocolate coating. The launch aligns with Tillamook phasing out its decade-long ice cream sandwich portfolio, transitioning fan-favorite flavors into the new bar format.



The lineup brings four classic and crowd-pleasing flavors into bar form:


  • Vanilla Bean: Rich, real vanilla ice cream dipped in smooth chocolate

  • Cookies & Cream: French vanilla ice cream swirled with crunchy cookie pieces beneath a chocolaty shell

  • Mint Chocolate Chip: Refreshing mint ice cream with chocolate chips coated in chocolate

  • Tillamook Mudslide: Decadent chocolate ice cream with fudge ribbons and chocolate chips wrapped in a chocolate shell


The new bars are sold in a box of 4 individually wrapped ice cream bars, each typically around 3oz (85g). They’re priced around USD 6.00 per box at grocery chains such as Kroger and Albertsons.



Carvel Ice Cream Cakes Debut Bold New Look (United States)

Carvel has unveiled a refreshed look for its grocery ice cream cake lineup nationwide. The redesign features brighter, more modern packaging and an updated logo.


The brand’s cakes are available in multiple decorated ice cream cake formats (family-size and themed designs) at major U.S. supermarkets, depending on the retailer. Typical prices (in USD) are as follows:

  • Small round (6”): $14.99–$25.00

  • Medium (8”): $25.00–$40.00

  • Family/Party Size: $40.00–$60.00+


 

Want to be featured in our next dairy ice cream round-up? Email Andrea Montreuil from Innodelice with more details!

-----------------------------------------------------------------------------------------------------------------------------------------

ABOUT INNODELICE

Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.

Comments

bottom of page