What’s New in May: Retail Ice Cream & Frozen Dessert Innovations
- Sarah McKenzie
- 2 days ago
- 6 min read
This month’s global retail ice cream and frozen dessert round-up highlights how brands continue to blur the lines between ice cream, snacks, beverages, and viral desserts. Texture also remains a major driver of innovation, with crunchy pastry layers, candy coatings, cookie dough, brownie pieces, and crisp inclusions appearing in many of this month’s launches.
This time, our Pick of the Month goes to HOCCO for its new Leemo Ice Cream Cup. While many recent launches have focused heavily on rich inclusions and decadent dessert inspirations, Leemo stands out for taking a simpler, more refreshing direction encased in a 3D shape.
Let’s discover more about the latest launches from around the world!
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Häagen-Dazs Rocky Crunchy Ice Cream (Japan)
Häagen-Dazs Japan has launched a new limited-edition Rocky Crunchy ice cream range.
The brand developed the range to emphasize the satisfying “crunch” sensation increasingly popular in ASMR-focused food trends and social media content. The product’s name references the rocky, textured surface created by the layered chocolate inclusions. It’s available in the following flavors:
Strawberry Black Cocoa: Chunky cocoa cookies with the sweet tartness of strawberries
Salty Honey Butter: Butter biscuit pieces with saucy honey ice cream
The limited-edition flavors launched in Japan in mid-March and are available through supermarkets, convenience stores, and retail chains nationwide while supplies last. The ice cream is sold in Häagen-Dazs Japan’s standard mini cup format, typically 110 ml, with a retail price of around
JPY 373 (approximately USD 2.36).
Image Source
HOCCO Leemo Ice Cream Cup (India)
Indian ice cream brand HOCCO has launched a new Leemo Ice Cream Cup that combines citrus-inspired flavors with creamy ice cream in a refreshing single-serve format.
The newest release follows the brand’s Mango Aamchi launch in 2025, featuring a 3D shape of mango.
The Leemo Ice Cream Cup is sold in a coated, lemon-shaped 3D format through quick commerce and grocery retail channels in India, including Blinkit. Pricing was reportedly ₹100, and the treat is available while quantities last.
Carte d’Or Chunkies Ice Cream Range Expands (Turkey)
Carte d'Or has expanded its Chunkies lineup in Turkey with the launch of three indulgent take-home ice cream varieties focused on layered textures, cookie inclusions, and dessert-inspired flavor combinations:
Honey Walnut Cinnamon Cookie Caramel: Honey walnut & cinnamon caramel ice cream with cookie pieces
Chocolate Brownie: Chocolate ice cream blended with brownie pieces and chocolate chunks
Cookie Dough & Chocolate Chunk: Pairs vanilla ice cream with cookie dough pieces and chocolate inclusions
All three products are available in 430 ml take-home tubs at supermarkets and grocery retailers. The new Chunkies range is currently rolling out nationwide through participating Turkish retail channels. Pricing is approximately 250 Turkish lira (USD 5.44).
NOMOO Matcha Berry Swirl Sticks, Vanilla Strawberry Ice Cream Sticks, and Matcha Cups (Germany, Austria, and Switzerland)
German vegan frozen dessert brand NOMOO has expanded its plant-based novelty lineup with the launch of two new ice cream stick varieties and one new pint:
Vanilla Strawberry Stick: Creamy vanilla-style dairy-free frozen dessert paired with strawberry flavor components and coated for a classic berries-and-cream profile
Matcha Berry Swirl Stick: Dairy-free frozen dessert developed with Julia Beautx's skuis matcha, combining a swirl of fruity-sweet strawberry-raspberry sauce.
Matcha Cup: Dairy-free frozen dessert created with Yoli Dawson (@yoli.dawson), this limited edition aromatic matcha made with genuine premium Japanese matcha
Both stick varieties are available in 3 x 65 ml multipacks for €3.99 (USD 4.68). The 100 ml containers are sold for €2.99 (USD 3.51) at retailers across DACH region (Germany, Austria, Switzerland).
Jude’s x Guinness Stout Ice Cream (United Kingdom)
British ice cream brand Jude's has partnered with Guinness to launch a new Chocolate Guinness Cake Ice Cream, combining the distinctive flavor of Guinness stout with Jude’s premium dairy ice cream base. The limited-edition release blends creamy ice cream with the roasted malt, coffee, and chocolate notes of the iconic Irish stout, creating an indulgent dessert-inspired flavor profile.
The product was developed as part of Jude’s ongoing collaborative flavor-innovation strategy and is positioned as a premium, adult-oriented frozen dessert.
The new ice cream is available in a 460 ml take-home tub format through select retailers and online channels in the United Kingdom. It’s also available in 100mL pots and 4 L and 4.75 L scooping tubs for food service. Retail pricing varies, with premium Jude’s tubs generally retailing at approximately £5.75 (USD 7.78).
Cody Rhodes x Drumstick Ice Cream Cone! (United States)
Drumstick has partnered with Cody Rhodes and WWE to launch an officially branded Cody Rhodes Drumstick ice cream cone ahead of WrestleMania season in the United States.
The limited-edition ‘The American Nightmare Cody Rhodes’ Red, White & Blueberry’ cone will be the first Drumstick to have a coating of white confectionery. The frozen dessert inside is strawberry flavored, with a blueberry sauce core.
The cones launched on April 6 and are available at retailers across the United States while supplies last. Each 18.4 fl oz (544mL) box contains four cones and costs approximately USD 4.47.
Two New Pints and “I Said I Love Blue First” Ice Cream Bars from Serendipity (United States)
Serendipity, co-owned by Selena Gomez, has partnered with Gopuff to launch new “I Said I Love Blue First” ice cream bars inspired by Gomez and Benny Blanco’s song “Bluest Flame” from the album I Said I Love You First.
The limited-edition frozen novelty features a blue vanilla bean ice cream base swirled with fudge and cookie bits, all coated in a blue chocolate candy shell.
The product is sold in 4-count boxes containing 3 fl oz (88 ml) bars for USD 7.49 per box. The bars are available exclusively through Gopuff delivery across the United States, while supplies last.
Serendipity also launched the following new pints:
Selena Gomez's Cookies & Cream Remix: Pink vanilla ice cream with thick, fudgy swirls and cream-filled cookie pieces
Serendipity Frrrozen Hot Chocolate: Hot chocolate-flavored ice cream with marshmallow swirls and chocolate shavings
Both 16 fl oz (473mL) pints are priced at $6.99 through Gopuff in select markets nationwide. Image Sources: Here, Here, and Here
FATBOY Summer 2026 Frozen Treat Lineup (United States)
FATBOY Ice Cream has launched three new frozen novelty products for Summer 2026:
S’mores Ice Cream Sandwich Pop (4 x 3.5 fl oz/103mL): Marshmallow-flavored ice cream sandwiches coated in chocolatey shell and covered with graham cracker crumbles
Waffle Cone Ice Cream Sandwich Pop (4 x 3.5 fl oz/103mL): Vanilla ice cream sandwiches with caramel swirls, dipped in chocolatey coating and finished with crunchy waffle cone pieces
Chocolate Ice Cream Sandwich (6 x 5 fl oz/148mL): Chocolate ice cream layered between two chocolate wafer.
FATBOY Ice Cream Sandwiches (6-packs) and Sandwich Pops (4-packs) retail for approximately USD 5.99 per package, though pricing may vary by retailer.
The new products are now available at major U.S. retailers, including Walmart, Kroger, Albertsons, Food Lion, Stop & Shop, Hannaford, Giant Food, and WinCo.
GoodPop Sour Fruit Pops (United States)
GoodPop has introduced what it describes as the first sour frozen pops made with real fruit and featuring a patent-pending candy-coating technology. The Sour Fruit Pops are sold in 8-count boxes of two varieties: Cherry & Melon, and Green Apple & Lemonade.
Each variety features a fruit-based frozen center coated in a sour candy shell, recreating the taste and texture of classic sour candies in frozen novelty form. The products are made with real fruit juice and contain no artificial dyes, high-fructose corn syrup, or sugar alcohols.
They’re rolling out to major grocery retailers across the United States with a suggested retail price of USD 6.99–7.99 per 8 x 1.5 fl oz (44mL) box, depending on retailer and market.
H Mart Steak-Shaped Frozen Dessert (United States)
Asian supermarket chain H Mart is drawing attention for a viral steak-shaped frozen dessert that closely resembles a raw, marbled steak.
The dessert features a chocolate-coated exterior that resembles raw beef, complete with realistic marbling. The interior contains strawberry-flavored ice cream and a crunchy biscuit layer.
The steak-shaped frozen dessert is available at select H Mart locations across the United States. Retail pricing is approximately USD 9.99 per 3 x 80g.
NOTE: The world of ice cream and frozen desserts moves fast. While we do our best to keep everything current, product details, pricing, and availability can change after publication. For the latest information, we recommend checking directly with the brand or retailer.
Want to be featured in our next ice cream and frozen dessert round-up? Email Andrea Montreuil from Innodelice with more details!
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ABOUT INNODELICE
Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.
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