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What’s New in February: Retail Ice Cream & Frozen Dessert Innovations

In this month’s global round-up of retail ice cream and frozen dessert innovations, we saw a clear push toward premiumization, nostalgia-led innovation, licensed storytelling, and snackable, shareable formats. At the same time, recipe upgrades and format innovation underscore how texture and experience are becoming just as important as flavor.


Claiming our Pick of the Month is Van Leeuwen x Dr. Seuss Ice Cream Pints! Blending bold color, imaginative flavor design, and the enduring power of licensing, this limited-edition collaboration stands out for turning storytelling into a premium frozen experience.

Keep reading to discover the latest retail ice cream and frozen dessert launches shaping freezer aisles worldwide.



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Maxibon Choc Chip Cookie Ice Cream (Australia)


Maxibon has introduced a new Choc Chip Cookie flavor to its iconic frozen sandwich range! The classic rectangular Maxibon format stays true to the brand’s half-sandwich, half-coated structure, offering dual texture appeal in one treat.


The 90g creation features a cookie-dough-flavored ice cream slab studded with chocolate chips, sandwiched between two chocolate-chip cookies on one extremity and coated in a chocolate-based shell with extra cookie pieces on the other. It’s initially available as single frozen sandwich units and will later be sold in multipacks for broader retail distribution.


Each single Choc Chip Cookie Maxibon sells for around AUD 5.60 (USD 3.97), exclusively at 7-Eleven stores throughout Australia. Multipacks (when they expand into grocery retail later in the season) will retail for approximately AUD 11.50 (USD 8.50) at Coles, Woolworths, and independent supermarkets.



Feast & Feast Caramel Ice Cream Sticks (United Kingdom)


The Magnum Ice Cream Company has given its classic Feast ice cream sticks a major 2026 makeover, including an improved recipe and a brand-new Feast Caramel flavor!


  • Feast Caramel (NEW!): Creamy vanilla ice cream with a gooey caramel sauce in the center

  • Original Feast (UPDATED!): Real hazelnut within the iconic chocolatey core, blending with a new creamy vanilla ice cream


Both the original Feast and new Feast Caramel are available in 90ml single sticks and 4 x 90ml multipacks. In the UK marketplace, the single 90ml stick costs £1.60 (approximately USD 2.00), while the 4-pack retails for £3 (USD 3.80).


The updated Feast range and the new Feast Caramel flavor are being rolled out across major UK retailers and supermarket freezer sections.

 


Nuii Cream & Anatolian Pistachio Ice Cream Sticks (United Kingdom)


Nuii is bringing one of the UK’s most requested flavors to freezer aisles with the launch of Cream & Anatolian Pistachio ice cream sticks!


The new variety blends the rich, creamy profile of authentic Anatolian pistachios with a delicately smooth cream base to create a nutty, indulgent flavor. Each stick is encased in a thick layer of sustainably sourced white chocolate and finished with roasted crushed pistachio pieces.


The debut is sold in multi-serve packs of 3 x 90ml sticks for £4.50 (approximately USD 5.80 at major UK retailers.


Magnum Signature Pistachio & Peach Ice Cream Sticks (United Kingdom)


Magnum has unveiled two new premium additions to its Signature range with La Pistache and La Pêche ice cream sticks, now available throughout the UK. The indulgent treats elevate the classic chilled stick format by pairing Magnum’s iconic cracking chocolate with on-trend flavors and a gelato-style core.


  • La Pistache: Caramelized, salted pistachio pieces embedded in a pistachio gelato and creamy ice cream center

  • La Pêche: A unique peach-led experience with a peach-flavored shell surrounding peach gelato


The offerings are available in 90ml single sticks and 3 x 90ml multipacks. The 3-pack is typically priced at around £4.25 per pack (USD 5.40), with single sticks often available at a recommended price of around £2.50 (USD 3.20) each. They’re stocked across major UK grocers and wholesalers, including national supermarket freezer aisles and convenience channels.



Chocolate and Strawberry Carte D’Or Sundaes Tubs (United Kingdom)


Carte D’Or is launching its new Sundaes range, created in collaboration with Cornetto, to offer a more interactive, at-home dessert experience.


Each 750ml tub of Chocolate or Strawberry combines Carte D’Or’s soft-serve-style ice cream with a separate compartment containing crunchy Cornetto wafer and coated pieces. This innovative dual-compartment packaging keeps the toppings crisp and allows consumers to customize their sundae by adding as much—or as little—topping as they like.


The Carte D’Or Sundaes range is sold in multi-serve 750ml tubs and has a recommended selling price of around £4.50 (USD 5.80). It's available across the UK through major supermarkets and wholesalers.



Hudsonville Ice Cream Releases Little Debbie Oatmeal Creme Pies and Cosmic Brownies Ice Cream Sandwiches (United States)


Hudsonville Ice Cream has taken two of its most iconic Little Debbie snack cake flavors and transformed them into frozen treats with the launch of Little Debbie Ice Cream Sandwiches:


  • Oatmeal Creme Pie: Smooth vanilla-crème ice cream nestled between soft oatmeal cookie layers

  • Cosmic Brownie: Brownie-flavored ice cream between two chewy fudge brownies studded with colorful rainbow chips


The debuts are sold in multi-pack boxes (exact count may vary by retailer) containing individually wrapped sandwiches for freezer convenience. They’re rolling out across the United States at select major grocery chains, including Kroger, Meijer, Hy-Vee, Giant Eagle, Hannaford, and Tony’s Fresh Market.


At Kroger’s, a 6 x 3oz (89mL) pack of Oatmeal Crème Pies Ice Cream Sandwiches retails for USD 9.49.



5 Flavors of SNICKERS Ice Cream Minis (United States)


SNICKERS has expanded its frozen dessert lineup with SNICKERS Ice Cream Minis, bite-sized versions of the classic candy-inspired ice cream bar. The new range features five craveable flavors, with each bar containing 80–90 calories:



  • Original: Creamy peanut ice cream, smooth caramel, crunchy peanuts, and a rich milk chocolatey bite

  • Crunchy Peanut Butter: Peanuts, caramel, and crunchy peanut butter ice cream

  • Almond: Almonds, caramel, and vanilla ice cream

  • Salted Caramel: Peanuts, caramel, and salted caramel-flavored ice cream

  • SNICKERS x M&M’s: Peanuts, caramel, peanut butter-flavored ice cream, and colorful M&M'S MINIS milk chocolate candy


SNICKERS Ice Cream Minis are sold in 10-count (9.5oz) boxes, with each mini ice cream bar roughly the size of a fun-sized candy bar. While exact pricing varies by retailer and region, 10-count boxes generally retail around USD 5.99–7.49 at major grocery stores and mass-market chains in the U.S.


The Original, Crunchy Peanut Butter, Almond, and Salted Caramel flavors are available nationwide at U.S. grocers, supermarkets, and big-box retailers. The limited-edition SNICKERS x M&M’s flavor is available exclusively at Walmart starting in February.



Turkey Hill Soft Frozen Desserts & Entenmann’s-Inspired Ice Creams (United States)


Turkey Hill has a new product launch inspired by soft-serve ice cream, available in two options:


  • Vanilla Soft: Made using Turkey Hill's fan-favorite vanilla flavor

  • Chocolate & Vanilla Twist Soft: Swirling Turkey Hill's fan-favorite vanilla flavor with indulgent soft chocolate


The new products, each packaged in a 1.36L tub, are formulated to be ready for scooping right out of the freezer with no thawing or defrosting required.


In addition, the brand teamed up with another iconic comfort-food brand to launch Turkey Hill Dairy x Entenmann’s ice cream flavors! Inspired by the classic Entenmann’s treats, the new varieties combine nostalgic bakery flavors with premium, scoopable frozen dessert bases:


  • Entenmann’s Soft-Baked Chocolate Chip Cookies Ice Cream: A sweet cream base blended with soft, chewy cookie pieces

  • Entenmann’s Little Bites Fudge Brownies Ice Cream: Rich chocolate ice cream studded with generous chunks of fudgy brownies


Both new offerings are sold in multi-serve cartons (typically 1.44 qt/1.36 L), with retail pricing varying by grocery chain and region in the U.S. They're distributed at select U.S. grocery retailers, including ShopRite, ACME, Safeway MidAtlantic, Giant Food, GIANT, Turkey Hill Mini Markets, and Market Basket.


Image Sources: Here and Here


Häagen-Dazs Six New Frozen Treats (United States)


Häagen-Dazs has unveiled a suite of six new indulgent ice cream products, including bars, “mini bars,” and new ice cream flavors:


  • Dark Cherry Truffle Ice Cream (14oz/414mL): Cherry vanilla ice cream swirled with tart cherry ribbons and soft cocoa truffles

  • Coffee Almond Toffee Ice Cream (14oz/414mL): Brazilian coffee ice cream with “buttery toffee pieces” and California almonds

  • Peanut Butter Brittle Ice Cream (14oz/414mL): Peanut butter ice cream with praline peanuts and caramel peanut butter ripples

  • Cherry Dark Chocolate Ice Cream Bars (3 bars/9oz(266mL): Rich cherry-flavored ice cream layered with tangy cherry swirls and finished in a smooth dark chocolate coating

  • Toasted Coconut Crunch Ice Cream Bars (3 bars/9oz(266mL): Creamy coconut ice cream coated in a milk chocolate shell, finished with toasted coconut flakes and crunchy cone pieces

  • Dulce De Leche Mini Bars (6-pack): Decadent Dulce De Leche ice cream swirled with thick, milky dulce de leche ribbons and dipped in rich milk chocolate


The new Häagen-Dazs products are available nationwide at major grocery stores, mass

retailers, and supermarkets, including Target, Walmart, Stop & Shop, ShopRite, CVS, and Dollar General.


Retail prices for the pints are USD 6.99 each; 3-count ice cream bars are USD 6.49, and 6-count mini bars are USD 7.49.


Image Sources: Here and Here


Van Leeuwen x Dr. Seuss Ice Cream Pints (United States)


Van Leeuwen has partnered with Dr. Seuss to create a whimsical trio of limited-edition ice cream flavors inspired by The Cat in the Hat and other Seussian imagery. The playful lineup includes:


  • Swirly Whirly Blue Thing: A vibrant blue ice cream swirled with blueberry and dotted with honey cornbread pieces

  • Double Trouble Berry Thing: Mixed strawberry and white chocolate ice cream with chocolate chips

  • Hat’s Off Sundae Swirl: Vanilla ice cream folded with swirls of raspberry ribbons and fudgy brownie chunks


These new creations are sold as 16 fl oz (473ml) pints, at around USD 6.49–6.99 each. They’re exclusive to Kroger and Kroger-owned stores nationwide and are available while supplies last.



Want to be featured in our next dairy ice cream round-up? Email Andrea Montreuil from Innodelice with more details!

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ABOUT INNODELICE

Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.

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