With the Holidays fast approaching, we can expect to see brands everywhere bringing out their Christmas classics. Think lots of luxurious flavours with plenty of wintery packaging designs and festive colours.
Given that the Holidays will be celebrated a little differently across the world this year, brands seem to be focusing on nostalgic flavours and ingredient combinations to offer consumers a greater sense of safety and comfort.
But it is not all about Christmas in this last review of 2020 product launches. Some interesting innovations have also emerged over those last few weeks.
NEW TRENDS
- PEEKABOO'S HIDDEN VEGGIES -
Made for kids, Peekaboo ice-cream was created as a way of getting extra vegetables into kids diets, even during treat time. The brand uses healthy, organic ingredients and includes 1 cup of vegetables in each pint.
Each pint costs US$10 and flavours include Chocolate with Hidden Cauliflower, Mint Chip with Hidden Spinach, Cotton Candy with Hidden Beets, and Strawberry with Hidden Carrot to name a few.
The brand is the recent winner of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. Are we going to see a veggie ice cream trend? A good opportunity to balance our emotional crave for a treat with our rational need for healthier food?
- COLDSNAP -
US Company Coldsnap has created a machine that is similar to an at-home coffee machine but for ice-cream and allows consumers to make ice-cream in minutes from the comfort of their own home using their simple to use technology which easily fits on kitchen counters. It will be available to purchase from Q1 2021 at the earliest.
The pods used in the machine are shelf-stable and do not require refrigeration. They are also fully recyclable and the machine does not need to be cleaned when switching between products.
Coldsnap is the latest challenger in a race to equip our homes with easy to use machines to make our own delicious ice cream in record time. Will that be the winner?
- HAAGEN DAZS DELIGHTS -
A winter indulgence is the best way to describe this next item on our What’s New list for 2020. Sold only in select Haggen Dazs stores in France, Spain and Portugal at a price of €13 (US$ 15.50) per box, or sold individually with a coffee, the Delights box contains a variety of frozen bite-sized chocolates, each with a crunchy shell, Haagen-Dazs ice-cream inside and a soft centre. At the crossroad between confectionary, ice cream and even jewelry... Will you resist? I won't!
PRODUCT LINE EXTENSIONS
- CADBURY STICKS in AUSTRALIA -
In a recent collaboration between Cadbury Australia and Peter’s Ice Cream, the pair have created two new Dairy Milk frozen dessert sku’s: classic vanilla ice-cream coated in Dairy Milk chocolate, and hazelnut-flavoured ice-cream coated in milk chocolate and crunchy hazelnut pieces. The sticks are the first under Cadbury's brand in Australia and are on sale for AU$4 (roughly US$3 / €2.50) as an individual or AU$8.50 for a pack of four. While it is not overly innovative, it is Cadbury's first foray into the stick / bar format in Australia. Will the brand be enough to successfully compete with the existing offer?
- GRAETER'S first VEGAN LINE-UP -
A second mention in our What’s New articles for this year is Perfect Day (remember Brave Robot?). This time, they have joined forces with Graeter’s Ice-Cream to release a new range of animal-free lactose-free frozen desserts called ‘Perfect Indulgence’.
They use a process called micro-flora fermentation to create dairy protein that are animal-free, hence a vegan animal-free dairy protein ice cream. Yes, you read it well: vegan and dairy in the same sentence!
Consumers can purchase the range from their website in packs of 6 for US$89.95 (about €75), or packs of 12 for US$134.95. There will be six flavours in the range including Black Cherry Chocolate Chip, Cookies & Cream, Oregon Strawberry, Mint Chocolate Chip, Chocolate, and Chocolate Chip.
NEW and SURPRISING FLAVOURS
- POL'S COTTON CANDY ICE CREAM -
Pol’s, a Latvian brand by Food Union has tapped into a consumer’s love for nostalgia and released a new frozen dessert that combines classic flavours with a modern twist.
The brand has launched a vanilla ice-cream that features condensed milk and a cotton candy ice-cream innovation with marshmallows.
- MAGNUM's RUBY BLOOD ORANGE -
Magnum Australia launched a new ruby chocolate frozen dessert stick which has blood orange swirls going through it and they are the first ice-cream brand to use the newly created ruby chocolate in ice-cream.
Australian consumers can purchase the sticks nationwide in stores like Coles and Woolworths for AU$10.50 (roughly US$7.90 / €6.50) for a four-pack or AU$4.70 for individual sticks.
SEASONAL LAUNCHES
- ALDI FERRERO ROCHER INSPIRED FROZEN DESSERT -
Among the many new Christmas frozen dessert launches this year, Aldi in the UK has added a giant Ferrero Rocher-inspired dessert to their shelves just in time for the Holidays.
The dome is filled with a milk chocolate and hazelnut mousse, milk chocolate feuilletine, cocoa sponge cake, and covered in a crispy chocolate shell. It will be on sale for £4.99 (about US$ 6.50 / €5.50) for 500g.
- TRADER JOE'S NON DAIRY BON BONS -
Trader Joe’s have brought the classic mint chocolate ice-cream combination to the dairy-free consumer with their new festive release: non-dairy mint & chip bon bon’s. Made from coconut milk, they are selling in the US at $4.29 (about €3.60) for a 5.64 oz box.
- BEN & JERRY's MINTER WONDERLAND -
After having been released in the US a few years back, Minter Wonderland has now arrived in the Irish and UK supermarkets for the Holiday season only. It is selling in the UK for £5.49 (€6) per 465ml tub.
- MY/MO COOL PEPPERMINT -
With a recent Fall release of pumpkin spice, My/Mo are back with another limited edition festive flavour of Cool Peppermint. The bite-sized frozen balls of mochi are filled with peppermint ice-cream and sprinkled with crunchy pieces.
This mochi ice-cream comes in boxes of 258g containing six pieces and each one contains 110 calories. One box sells for approximately $4.99 in stores like Target and Walmart in the US. They are also gluten-, soy-, and rBST-free.
- BLUE BELL CHRISTMAS FLAVOURS -
Blue Bell Creameries have recently released two Limited Edition Holiday Ice-Creams, both of which are available to purchase by the Half Gallon.
Christmas Cookies is the first of the two releases and combines three of the most popular holiday cookies - chocolate chip, snickerdoodle and sugar - mixed into sugar cookie ice cream with red sprinkles and a green icing swirl throughout. They also released a Peppermint flavour which aims to be a refreshing option for the Holidays and is sprinkled with peppermint candy pieces throughout.
You can purchase the ice-cream on their website at a minimum order of four half gallons or four 12 Pack Cups at a cost of $135 (a whopping €110!) to ship anywhere across the US.
- JENI'S SPLENDID ICE CREAMS -
Jeni’s Ice-Cream’s have launched some new festive flavours on their online store which are available for local delivery or nationwide shipping in the US.
Four of their six festive flavours - White Chocolate Peppermint, Campfire Chocolate, Cognac with Gingerbread, and Sugar Plum, are already sold out online, with only two of their festive flavours remaining - Brown Butler Almond Brittle and Salty Caramel.
Their online order minimum is four pints and sells for $12 (€10) per pint.
- COLES' GINGERBREAD ICE CREAM -
Australian retail giant, Coles has released a new gingerbread ice-cream for the 2020 Holiday season. The dessert is available in two different formats - sticks or a tub - and are priced at $5 for a pack of four sticks or a 473ml tub.
For the flavour, they have chosen gingerbread and caramel which is topped with milk chocolate and biscuit pieces.
They also have other frozen desserts available on-shelf as well including a giant Ferrero Rocher mousse.
That's all folks for 2020!
So much to choose from!
Which one did you prefer ?
Let us know!
ABOUT INNODELICE
Founded by former executives in the Ice Cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors and suppliers can discover, buy and sell solutions to GROW their business. These solutions include co-manufactured and branded products as well as innovative and competitive ingredients, packaging and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimising their time to market. To learn more about INNODELICE, contact Nicolas MARIE (nicolas.marie@innodelice.com), Andrea MONTREUIL (andrea.montreuil@innodelice.com) or visit www.innodelice.com.