What's new this Summer?
Summer is ending, fall is around the corner with warm days becoming a distant memory. Before our souvenirs fade away, let's have a look at what happened in the frozen aisle during the months of July & August. Surprisingly enough, launches have been numerous, and centered around a few major global trends:
Snackification, with the emergence of ice cream bites.
Immunity boosting formulation, as a result of COVID concern.
Better for you, with Keto ice cream extending its reach.
And a flurry of dairy-free frozen innovations!
FRONERI bite into the ICE CREAM SNACKING segment!
Craving for smaller, calorie-controlled portions? FRONERI are answering your need with the introduction of ice cream bites under Milka and Oreo, thanks to a licensing agreement with MONDELEZ.
Packed in 3 boxes of 8 bites of 10 ml, the product can be found at the price of about 4 Euros in Europe. The launch is targeting teenagers and young adults with a share-able on-the-go format.
IMMUNITY BOOSTER ICE CREAMS get a kick!
As COVID badly affected the whole world, consumers are looking for food which could help boosting their immunity system. And ice cream is no exception! Asia is taking the lead with immunity-booster formulations:
After launching in the spring an immunity-booster range of beverages, AMUL, the giant Indian dairy cooperative, is extending the concept to Ice Cream. Their latest Haldi ice cream is made with the goodness of haldi (also known as turmeric from the ginger family), pepper and honey, with the inclusions of dried fruits such as dates, almonds and cashews.
Turmeric is known for its antibacterial and anti inflammatory properties and has been used for centuries in traditional systems like Ayurveda to boost immunity. Turmeric is referred to as a super food worldwide for its various health-promoting properties. As for honey, it is also rich in antioxidants and can help dry throats. All natural!
Thought Turmeric was too exotic for western palates? Then AICE, the Singaporean / Indonesian ice cream company, has a more mainstream immunity-booster solution. After a successful start in Indonesia, they have just launched their Milk & Eggs ice cream in the Philippines. Their claim? Eggs, milk & honey help to boost the body’s immune system to ward off viruses.
Is KETO BETTER FOR YOU?
Who said Keto diet was a US only phenomenon? 88KETO a new Malaysian ice cream company selling online has launched a full range of KETO ice cream. Their latest launch? KETOCOCO ZERO, a zero sugar non dairy ice cream, obviously low card and low sugar.
Ketococo Zero features the use of xylitol and lakanto or monk fruit as the natural sweetener. Ketococo Zero comes in 2 flavours: vanilla or chocolate mint, selling @ 35 MYR (rought 7 EUR / 8 USD) per 473 ml pint.
DAIRY-FREE ICE CREAM all around!
And even ANIMAL-FREE DAIRY ICE CREAM!!
It seems that no ice cream manufacturer nowadays can avoid the dairy-free trend! Every month, more traditional producers are joining the wave and launching their dairy-free range. But following the crowd is not enough, you need to stand out either through innovative formula (see Brave Robot here after) or better tasting product (see how Halo Top and So Delicious reformulate their ranges for a better experience).
SO DELICIOUS, the dairy-free beverage and dessert US company owned by DANONE, are revamping their frozen mousse range to come with a light frozen dessert line up, made from coconut oil and pea proteins.
Claiming no more than 330 calories per serving, the new line up is made of 6 different flavours: Strawberry, Mint Chip, Tiramisu, Peanut Butter, Salted Caramel and Cocoa Chip. Expect to find them in US stores at a recommended price of 5.49 USD (about 4.85 EUR) per 473 ml pint.
HALO TOP is also introducing a new and improved recipe for its non dairy low calorie range. Made with a coconut milk base, the new range comes with the addition of fava bean protein replacing the brown rice protein to offer a softer and creamier texture.
Each pint contains between 280 and 360 calories per serving, and up to 20 grams of protein. The new range will be introduced progressively with 3 flavours kicking in September 2020 (Birthday Cake, Peanut Butter Cup, Chocolate Chip Cookie Dough) while the other 4 will come up in October. Recommended price: 5.49 USD (about 4.85 EUR) per 473 ml pint.
BRAVE ROBOT, a newcomer in the Ice Cream market, is leveraging the innovative protein developped by its parent company, PERFECT DAY. What is the secret? A flora-based animal-free dairy protein obtained through the fermentation of yeast. Interestingly enough, while being animal-free it is still considerd dairy and bears the same allergy labelling as milk!
Validated by the US Food and Drug Administration in April 2020, Brave Robot is the first consumer goods using this new protein, allowing them to convey the following claims: lactose-free, cholesterol-free and vegan! The BRAVE ROBOT range is sold @ 5.99 USD per pint (mostly in California for the time being) and is made of 8 flavours:
Raspberry White Truffle
Vanilla & Cookies
Peanut Butter & Fudge
Hazelnut Chocolate Chunks
A Lot of Chocolate
Last, the latest TRENDS in FLAVOURS
Have you ever tried BUBBLE MILK TEA (also known as pearl milk tea or BOBA)? Invented in the 1980s in Taiwan, the bubble milk team would include tea, milk, sugar and tapioca pearls (the brown round pieces in the ice cream).
It became so popular in South East Asia over the last few years that UNILEVER capitalized on the trend to launch BOBA-licious, a bubble milk tea ice cream. After a debut in Malaysia this year under their WALL'S flagship brand, the multinational has introduced it in Vietnam over the summer. Definitely the trendy flavour in South East Asia!
As we enter the fall season, limited seasonal editions are also coming out! And pumpkin seems to be on demand in the US with both MY/MO and ALDEN'S announcing their limited editions:
Pumpkin Spice flavoured mochis for MY/MO
coming up with a new Apple Pie flavoured limited edition.
Pumpkin Cheesecake for ALDEN'S Organic
coming up with Peppermint Twist.