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What’s New in August: Dairy Ice Cream Innovations

This month’s globally curated Dairy Ice Cream Innovations list includes something for everyone! While many brands focus on bringing back limited edition flavors for fall, others are coming up with something entirely new!


One such example – taking the claim as this month’s Flavor of the Month – is the Super Mario and Baskin-Robbins Release Power-Up Ice Cream Collection in Japan. The assortment of goods and menu items contains several special ice cream treats, including an ice cream float, sundae, and specialty ice cream cake – all with a unique nod to the recently released Super Mario Bros. Wonder game!


Read more about this exciting launch and many others worldwide by reading the article below.


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Super Mario and Baskin-Robbins Release Power-Up Ice Cream, Japan


In anticipation of the October release of the new Super Mario Bros. Wonder game for Nintendo Switch (Nintendo’s newest installment in the Super Mario game franchise), Nintendo and Baskin-Robbins have joined forces to create a fun collection of limited-time ice cream treats:

  • Super Mushroom Cola Float (390 yen/$2.66USD) contains cola sorbet combined with Baskin-Robbins’ white crackling candy and vanilla ice cream to create an “energetic cola float flavor”

  • Super Mario Double Cup features three designs: Red, Yellow, and Green. Choose two of your favorite ice creams to fill the cups, which will be distributed randomly, and the first 310,000 people around Japan who purchase a cup will receive either a Super Mushroom or 1 Up Mushroom cookie as a special topping. Small scoop cups are priced at 490 yen ($3.37USD), while regular scoop cups are priced at 710 yen ($4.88USD).

  • Super Star Sundae (750 yen) has Mario leaping from a mound of whipped cream with a Super Star and Brick Block chocolate on either side as he punches a “Hatena Block” (“Question Mark Block”) on top of a small-sized scoop of your favorite ice cream flavor

  • Super Mario Palette 6 (3,700 yen/$25.43USD): This specialty six-slice ice cream cake comes packaged in a limited special Question Mark box. The cake slices contain the following flavors:

    • Cookies and vanilla ice cream with chocolate ice cream on a chocolate sponge

    • Strawberry cheesecake ice cream with strawberry ice cream on a white sponge

    • Popping shower ice cream on a white sponge

    • Caramel ribbon ice cream on a chocolate sponge

    • Chocolate ice cream with chocolate flakes and white chocolate on a chocolate sponge

    • Love Potion 31 ice cream on a white sponge

But hurry! All of the new treats at Baskin-Robbins stores – called “31” stores in Japan instead of “Baskin-Robbins” – will be available until October 2, except the cake, which has a limited quantity.



Tillamook County Creamery Association (TCCA) Adds 3 New Flavors to Its Lineup, United States

Three newcomers are joining TCCA’s extra creamy premium ice cream – all available for a limited time!

  • Neapolitan: Features three classic Tillamook flavors: Old Fashioned Vanilla, Oregon Strawberry (with chunks of real strawberry), and a new take on their Chocolate ice cream, now with an added chocolate ripple

  • Orange and Cream: This nostalgic flavor combines orange and sweet cream ice creams into one satisfying scoop

  • Campfire Peanut Butter Cup: Indulge your senses with toasted marshmallow ice cream swirled with rich fudge and dotted with mini chocolatey peanut butter cups.

The 48oz summer flavors are available for $5.29USD. Find the new flavors nationwide at Target, Kroger, Albertsons, Safeway, and many other grocery stores.


Aldi Releases New Chocolate-Covered Gelato Bites, Italy

Aldi’s newest debut – described as ‘decadent and delicious’ – is already proving popular with Aldi shoppers! The brand’s new mini chocolate-covered gelato bites are available in vanilla and chocolate.


Made in Italy, they cost $3.99USD for a pack of 10 (160mL).



Zero Brands Fruit Cream Bars Launch at Select Costco Stores, United States

Zero Brands Fruit Cream Bars + Probiotics have landed at select Costco locations for a limited time! Containing ZERO sugar added, ZERO sugar alcohols, ZERO artificial sweeteners, ZERO artificial flavors and colors, ZERO gluten, real fruit, and millions of probiotic cultures, each bar is 100 calories or less!


Each 1,068mL pack of 12 bars has three rich flavors: Mango, Strawberry, and Triple Berry.


Vizzy Hard Seltzer and Hardscoop Collaborate on Alcoholic Creamsicle, United States

A new boozy popsicle is the result from a partnership between Vizzy Hard Seltzer’s new Orange Cream Pop and Hardscoop, a South Carolina alcohol ice cream brand.


The fun new Hardscoop Orange Cream Pop – known as Vizzy – was inspired following the widespread launch of the Orange Cream Pop Hard Seltzer earlier this summer. The 12x100mL ready-to-freeze tubes contain 12.5% alcohol and cost $24.99USD.


The all-new, never-before-tasted frozen dessert was available for sale online on National Creamsicle Day, August 14. Unfortunately, it is now completely sold out.



Ruby Jewel’s Oatmeal Butterscotch Arriving at Northeast Costco Locations, United States

If you’re a Northeaster Costco member, you’re in luck! You can now visit your local Costco to treat yourself to a 6-pack (930mL) of Oatmeal Butterscotch ice cream sandwiches (155ml each) for the special price of $14.99USD!


The nostalgic creation from Ruby Jewel features two all-butter/no oil oatmeal chocolate chip cookies offering a chewy, homemade pleasure. They are the ideal canvas for Ruby Jewel’s creamy ice cream, made with their signature house-made butterscotch.


Limited Edition Flavor from Uber One and Van Leeuwen, United States


Cornbread lovers, rejoice: You can enjoy a limited edition flavor from Uber One and Van Leeuwen! Containing a sweet corn ice cream base, honey cornbread chunks, and a barbecue swirl finish, the new ice cream flavor makes the perfect backyard BBQ addition.


The specialty flavor is available until September 15 through Uber Eats near a Van Leeuwen shop or in-store at Van Leeuwen using your Uber One membership. Each 414mL pint costs $10.50USD.


Pumpkin Pie Blizzard Returns to Dairy Queen for Fall, Canada

As of the end of last month, Dairy Queen’s popular Pumpkin Pie Blizzard has returned! The September Blizzard of the Month features real pumpkin pie pieces blended with vanilla soft serve and topped with whipped cream and a sprinkle of nutmeg.


The fan-favorite treat is available in sizes ranging from a mini ($4.89 CDN/$3.61USD) to large ($8.19CDN/$6.05USD).


New (and Old) Ice Cream Flavors from Ice Cream Factory! United States

Ice Cream Factory has done it again with its latest two releases!

  • Cobalt Cookie: This new brilliant blue-colored ice cream has REAL homemade chocolate chip cookie chunks, chocolate, and chopped sandwich cookie pieces

  • Apple Pie: This fan favorite is making a delicious comeback with its sweet red apple ice cream, the perfect amount of pie spice, and a crunch of authentic pie pieces

The 354mL pints, costing $5.79USD, are available in the ice cream aisle, online, and in the Scoop Shop.



New Exclusive Flavor from Van Leeuwen at Times Square Store, United States

Van Leeuwen Ice Cream recently opened its 50th location with an exclusive ice cream flavor made by world-renowned chef Jean-Georges Vongerichten!


Inspired by Jean-Georges’ early culinary days, the new Sour Cherry Creamsicle flavor has a base of Van Leeuwen’s signature Vanilla Bean. A tart and refreshing sorbet is swirled throughout with morello cherries to create a dreamy Sour Cherry Creamsicle.


Although initially only available at the new shop’s location in Times Square, the flavor will soon roll out to all scoop shops nationwide.


Want to be featured in our next dairy ice cream round-up? Email Andrea Montreuil from Innodelice with more details!

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ABOUT INNODELICE

Founded by former executives in the ice cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors, and suppliers can discover, buy, and sell solutions to grow their businesses. These solutions include co-manufactured and branded products and innovative and competitive ingredients, packaging, and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimizing their time to market. To learn more about INNODELICE, contact Andrea Montreuil or visit www.innodelice.com.

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