WHAT's NEW in February
Welcome to the month of all things love, romance, and also that time of year when the ice cream and frozen desserts industry gets ready for the new incoming season!
Lots of brands are beginning to announce their new line-ups for 2021 and we have included some of the new trends, products and flavours that are coming to shelves soon below.
If you read our latest Food Trends in 2020 and 2021 article, it’s interesting to see just how many of the trends we mentioned have actually made their way into these new launches.
Our Pick Of The Month goes to the brand new Cornetto Love Rose which was a perfect addition to the month of February. Scroll down to New & Surprising Flavours to see why we love it!
- COCONUT BLISS DIY Ice Cream Machine -
Trend: Convenience - @ Home Cooking
Created in response to the new consumer trends and habits formed during the pandemic, Coconut Bliss developed an ice cream machine for consumers to be able to make their own ice cream at home.
Their focus is on offering soft-serve bases which are certified organic, vegan, and gluten-free, non-GMO project verified, and kosher pareve.
For the launch, the brand is offering the machine in a limited quantity bundle which includes the ice cream maker, 2 soft serve mixes (makes 6 standard pints), and a free accessory pack for $120 USD altogether (valued at $170).
With people still spending so much time in their homes, it makes sense that more and more companies are aligning with the trend of unique in-home food experiences. We also noticed this previously with Coldsnap who you might remember from December’s What’s New article. They had also launched an at-home ice cream machine.
PRODUCT LINE EXTENSIONS
- BEN & JERRY'S: Indulgence over the TOPPED! -
Trend: Indulgence - Multi-textures
Just one month after the launch of their Ice Cream for Dogs, Ben & Jerry’s are back with more brand new innovations with their ‘Topped’ range. This range includes seven new pints of ice cream flavours, all of which are topped with a layer of chocolate ganache and in some cases, other toppings as well like mini peanut butter cups.
They are currently retailing in US retailers at approximately $4.99 - $5.49 USD for a standard pint. One serving size contains between 350 - 430 calories depending on which flavour you choose. The different flavours are listed below and each feature their own variation of inclusions to promote a new multi-texture format:
Chocolate Caramel Cookie Dough
Strawberry Topped Tart
Salted Caramel Brownie
- NICK'S: it's a PERFECT DAY for a vegan dairy ice cream -
Trend: Healthier - Free from
Vegan dairy ice cream... the words put together sound funny, aren't they? Swedish brand Nick’s has partnered with Perfect Day for the launch of their new line of vegan ice creams made from Perfect Day’s animal-free dairy proteins. The new range includes seven flavours featuring Swedish Mint Chip, Choklad Choklad and Karamell Swirl to highlight a few.
The vegan desserts claim to be free from added sugar and contain 70% fewer calories than traditional premium ice cream. They are sweetened with natural substitutes, such as stevia, monk fruit, erythritol and xylitol. They also only contain 4-7g of carbs making them a very keto-friendly option as well.
Perfect Day have not been shy of partnership collaborations this year and have also teamed up with Co-Founder of Igloo Dessert Bar in Hong Kong to launch ‘Ice Age’ - a new healthier alternative using animal-free whey protein developed through a fermentation process.
- POST: PEBBLES cereals turn frozen -
Trend: Indulgence - Modern Nostalgia
Cereal was a consumer segment that saw a return to growth during 2020 with people spending so much time at home and seeking out nostalgic, comfort foods. To play on this trend, Post created two new SKU’s to celebrate Pebbles 50th birthday. This launch includes two light ice creams inspired by the brand’s cereals.
In two flavours, Fruity Pebbles and Cocoa Pebbles, the former gives consumers a fruity cereal milk ice cream with bits of cereal and a fruit swirl. The latter includes chocolate ice cream and cereal milk ice cream mixed together alongside chocolatey rice pieces.
They both contain approximately 150 calories per 2/3 cup serving and are available to buy in a 48oz tub retailing at approximately $5.99. Fruity Pebbles will also be available in a 14oz container retailing at $2.99.
NEW & SURPRISING FLAVOURS / SHAPES
- MARS: SNICKERS Peanut Brownie bar turned into Ice Cream -
Trends: Convenience - Snacking / Indulgence - Multi-Textures
Featuring a brownie-flavoured ice cream, brownie bits layered with caramel and peanuts on top, and coated in milk chocolate, MARS new Snickers Peanut Brownie Ice Cream Bar ticks all the trends around on-the-go snacking and convenience and will be available nationwide (USA) by the end of March 2021.
The Peanut Brownie flavour was originally launched in 2020 as a snack bar but was evidently a hit and has now been re-released in an ice cream format in the US. It will be available in two sizes: 2oz individual bars and in 12oz multi-pack boxes.
Across the pond in the UK, the brand will also be relaunching lower calorie versions of their classic chocolate bars – Mars, Snickers and Twix to bring a healthier and modern nostalgia to the range.
- NESTLÉ: KITKAT gets the GOLD treatment -
Trends: Convenience - Surprising Flavours & Shapes
In line with the increased popularity of indulgence ice cream recently, Nestle have introduced KitKat Gold. It is available in the Malaysian market and aligns with the recent launch of the KitKat Gold Snack Bar as well.
It is available to purchase from FamilyMart Malaysia and is currently on an offer to buy 5 KitKat Gold Ice Creams and get a free Nestle Ice Cream Cooler Bag. The cost is approximately RM4.90 (€1 / $1.21 USD) per individual unit.
- UNILEVER: Love is in the Cornetto -
Trends: Indulgence - Surprising Flavours & Shapes
In true Valentine’s Day spirit, Cornetto have released a limited edition Love Rose which holds the shape of a beautiful pink rose when you lift off the ice cream cover. This launch will only be available in Thailand this year.
- BUONO blends BUBBLE TEA and ice cream -
Trends: Indulgence - Surprising Flavours & Shapes
Combining the best of both worlds from bubble tea and ice cream, Thailand-based company BUONO have launched a new coconut-based Boru Boru bubble tea ice cream in the Australian market.
Merging two top trends of the moment, bubble tea and plant-based, BUONO have managed to create a frozen dessert that is free from gluten, dairy, artificial colours, artificial flavours, trans fats, preservatives and cholesterol.
They have launched in two flavours, Thai Tea and Genmaicha and you can find them on the shelves of Coles, Woolworths and some other small speciality stores in Australia. A 473g pint retails at about $5 AUD.
- BEN & JERRY'S announce two new twisty flavours -
Trends: Indulgence - Multi-textures
For their second feature in this month’s WHAT’s NEW, Ben & Jerry’s have recently added two new flavours to their portfolio with Cookie Dough Twists to celebrate 30 years of their Cookie Dough tubs.
They launched UK-wide at the end of January at a price point of £5.49 and are available in two flavours: Rain-Dough and Dough-ble Chocolate, both of which will feature a twist of cookie dough through the centre of each pint.
Rain-dough consists of vanilla ice cream with rainbow sprinkles, a cookie dough centre and colourful tie-dye pieces. The Dough-ble Chocolate flavour includes chocolate ice cream with swirls of chocolate cookie dough in the centre and chocolate chunks throughout.
- JENI'S and ENLIGHTENEND: Comforting flavours -
Trends: Indulgence - Modern Nostalgia / Comfort Food
ENLIGHTENED have jumped on the sweet and salty train with their new light ice cream release of Caramel Fudge Pretzel for the US market. The low-carb ice cream contains only 400 calories and claims to have 60% less sugar than regular ice cream which translates to about 130 calories and 11g of sugar per serving. You can find the brand on shelves at Sprouts and Walmart for approximately $4.99-$5.99 per pint.
Brands like JENNI’s have decided that when a blend of sweet and salty just isn't enough, a sweet, salty and umami blend will do the trick, which is what they have created with their Everything Bagel ice cream launch.
This new launch is a limited time flavour consisting of a salty yet lightly sweet cream cheese ice cream as the base with buttery streusel swirls throughout and sesame seeds, poppy seeds, onion, and garlic. The Everything Bagel is currently sold out on Jenni’s.com but is still available in their scoop stores across the US.
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