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WHAT's NEW in May?

As we enter the summer months on this side of the globe, we have a lot of new launches and releases to share with you! There are new formats and sustainable packaging innovations on the market, new entrants to the dairy-alternative space, and we also see frozen custard SKU’s on the rise!

Our May Pick Of The Month is Creamalicious, a Black-owned ice cream brand who use storytelling and history as an education platform through each one of their indulgent flavours.

Start discovering WHAT’s NEW below!



- SMÖOY re-create the Parlour experience @ Home -

Smöoy, a Spanish frozen yogurt parlour chain has launched its first ever retail pack into more than 300 stores across Spain, including large Spanish retailer, Alcampo.

Hoping to recreate the in-parlour experience, in addition to a 500ml pint, the new release known as the Smöoy-Box also contains 3 x 30g sachets in unique flavours, which use the variegate technique to produce a marbled effect by roughly mixing different sauces or textures into the yogurt.

Flavours include ‘Smörroch’ (chocolate spread, hazelnuts, and biscuit), ‘Chioco-Coco’ (white chocolate spread, biscuit, and coconut), and ‘Forest Fruits’ (strawberries, blueberries, and raspberries). The product is low in fat, high in fibre and gluten-free.

- GELATS ALEMANY's 1st Paper & Paraffin Packaging -

The Catalan company Gelats Alemany have entered into the retail market with their new ice cream launch which boasts an innovative sustainable packaging.

The new product is enclosed in a square 500 ml double-layered carton box created with an internal layer of paraffin. Paraffin normally comes from petrol, but it can be biodegradable in certain conditions and is helpful for better protection and conservation of the ice cream during transport in the cold chain.

They are currently stocked in stores across Girona and Barcelona, such as Sorli, Valvi (Spar), Caprabo, and are in talks with more.

- Both MAMMOTH CREAMERIES and TILLAMOOK invest in Frozen Custard offering Higher Fat content -

Mammoth Creameries have extended their frozen custard range to support the high fat and keto diet popularity across the US with the launch of 3 new flavours: Butter Coffee (3g carb per serving), Strawberry (5g carb per serving) and Butter Pecan (2g carb per serving).

The range is keto-friendly, diabetic-conscious, and focused on better-for-you nutrition by containing a sweet cream base made with 100% grass-fed butter. It also contains no added sugar.

You can find them available for delivery nationwide across the US and they can also be found in Harmon's Grocery stores.

Frozen custard is evidently becoming a more popular option for US consumers looking for a rich and indulgent frozen dessert as Tillamook Creamery also adds a new frozen custard cream range to their portfolio.

The new range, which contains 16 percent butterfat, extra cream, made with cage-free eggs and no bioengineered ingredients, comes in 8 flavours: Bing Cherry Cheesecake, Chocolate Fudgy Brownie, Oregon Strawberry Shortcake, Cold Brew Chocolate Chip, Sea Salt & Honeycomb Toffee, Dark Chocolate & Red Raspberry, Maple & Candied Pecan, and Salted Caramel.

Retailing at $4.99, Tillamook Frozen Custards can be found in select retailers including Albertsons/Safeway and Kroger.



- MY MOCHI moves Plant-Based from Cashew to Oat -

My Mochi have made the list this month as they move their plant-based range from a cashew base to an oat base, eliminating nuts as possible allergens for consumers. This move comes as even more evidence that oat milk is becoming the most common base for non-dairy frozen desserts.

The My Mochi Oat Milk Frozen Dessert will be available in 5 flavours including: Strawberry, Vanilla, Chocolate, Neapolitan and Salted Caramel. All of their products are gluten-free, rBST free, made without soy and no GMO ingredients.

- YASSO leverage its Incubator to expand beyond Frozen Yogurt -

Jüve Pops are Yasso’s first launch from an internal incubator and are a functional, vitamin, and electrolyte-packed water-based pop, made with real fruit and less sugar than traditional pops.

Yasso are originally a frozen yogurt specialist but are always on the lookout for how they can answer consumer needs through new innovations beyond their category. This is one example of a growth opportunity they are expanding upon as they aim to develop more better-for-you and healthier options for their customers.

- Holidays brought to you by HAGGEN DAZS -

If we cannot go on international holidays this year, why not bring a taste of sun holidays to us? That’s what Haagen-Dazs are intending to do with their new Summer Cocktail ice cream launches.

Inspired by their Spirits Collection, the new Cocktail Collection features two flavours: Lime Mojito Sorbet (a vegan lime sorbet infused with a touch of rum and mint) and Pina Colada (coconut and pineapple ice cream with real coconut shavings and pineapple rum sauce).

The range will be available exclusively in Asda stores in the UK from May 23rd at an RRP of £4.99, but will also be available through frozen wholesale at DWF & Consort.

- ECLIPSE promote Plant-Based Goodness -

Another newcomer to the alternative dairy ice cream sector, Eclipse will be adding 7 new flavours to its range this June and will be available to US customers via their online store and in select US retailers. Flavours include Mango Passionfruit, Strawberry Fields, Mint Chip, Caramel Butter Pecan, The Dark Side of the Spoon (containing chocolate, peanut butter cookie dough, and fudge chunks), and a classic Cookies n’ Cream.


Eclipse claims to offer a direct replacement to ice cream, rather than a substitute. Their creamy formulation is made from a patent-pending combination of everyday plant-based ingredients, mostly canola oil, that is said to mimic dairy better than other ingredients such as oat or almond milk.

- HALO TOP extends it Better-For-You range into Fudge Popsicles -

Another 2021 launch for Halo Top with their new low calorie chocolate fudge popsicles. The brand has been very active in their functional lines this year with low-calorie, keto, and plant-based options for their customers. What will be next?


Halo Top’s Fudge Pops boast a mere 80 calories per popsicle with 6g of protein. They can be found in select US retail stores at a suggested retail price of $4.99 USD.

They have also added 2 new light ice cream flavours to their portfolio: Chocolate Caramel Brownie (360 calories, 21g of protein) and Vanilla Caramel Milkshake (340 calories, 19g of protein). Both flavours are retailing at $4.99 USD in the US.

- CECILY’s bite into the At-Home Dairy-Free Snacking market -

Cecily’s, previously known as Coconuts Organic, has introduced a new plant-based frozen dessert in the form of at-home snackable bites. Cecily’s Lovely Little Bites is the name of the new product and their debut flavour is Vanilla & Dark Chocolate, with more flavours on the way.

Made with a coconut milk base and with only 84 calories per 3 bites, it is the first innovation away from the tub format for the brand which are now available to purchase from Marks & Spencer at a recommended retail price of £4.50.

- CREAMALICIOUS create Two Desserts in One -

Creamalicious is an artisan ice cream brand created by Chef Liz Rogers with the goal of turning her favourite desserts into ice cream flavours to create two desserts in one.

The range has 7 flavours in total, each one with its own backstory: Thick As Thieves Pecan Pie, Right As Rain Red Velvet Cheesecake, Aunt Poonie’s Caramel Pound Cake, Uncle Charles’ Brown Suga Bourbon Cake, Grandma Gigi’s Sweet Potato Pie, Slap Yo Mama Banana Pudding, and Porch Light Peach Cobbler. They be delivered nationwide and found in select Walmart’s, Meijer, Schnucks and Jungle Jim’s. They are expected to be available in select Target stores by Fall 2021.

At the time of launch, Creamalicious was the only black-owned ice cream brand in mass production but Chef Liz hopes to inspire other minority business owners to pursue their business goals as well.



- AICE’s new Double Double Stick Innovation is Ace! -

Aice makes our What’s New list once again, but this time they have launched ‘Chocolate Crispy’ - a new stick innovation in Indonesia. ‘Chocolate Crispy’ has a crunchy chocolate layer both on the inside and outside to provide consumers with a double crunchy taste and texture. Will "double double" stick become a new segment in the sticks market?

It is available in stores across Indonesia including Indomaret, Alfamart, Alfamidi, Transmart Carrefour, Superindo, Giant, Lotte Mart, Borma and Yogya.

- BEN & JERRY’s Limited Batch goes Unbaked -

An extension to their US ice cream portfolio, Ben & Jerry’s has released a new product that features a mixture of chocolate and vanilla ice cream and includes two unbaked ingredients: chocolate chip cookie dough and brownie batter swirls.

‘Unbaked’ will be available as a Limited Batch (limited batch flavours change every few months to suit seasonal ingredients and trends) in the US market this summer and will retail at approximately $4.99-5.49 USD.

- BEN & JERRY’s lead Plant-Based Revolution with 19 SKUs in total -

Their second appearance on this month’s What’s New, Ben & Jerry’s are expanding their plant-based range by launching 5 new flavours, bringing their total to 19 SKU’s within their plant-based portfolio of frozen desserts, which is among the largest in the US.

The non-dairy flavours are as pictured below: Change the Whirled (created in partnership with civil rights activist and former American football quarterback Colin Kaepernick), The Tonight Dough (in collaboration with talk show host, Jimmy Fallon), Americone Dream (in collaboration with another Us talk show host, Stephen Colbert), Karamel Sutra (New York Times writer Abby Ellin), and Phish Food (Ben & Jerry’s longest running partnership with Vermont-based musicians, Phish).

Each of the flavours have a sunflower and almond base and are available now at retailers across the USA, priced between $4.99 to $5.49.

- MY MOCHI moves to Global Flavours -


Based in Los Angeles, USA, the My Mochi ice cream brand has launched 3 new flavours inspired by food ingredients from across the world. The 3 flavours are My/Mochi Coconut, Horchata, and Guava and can be found in select retail stores across the US.

Each contains approximately 100 calories and they are becoming more inclusive by being gluten-free and non-GMO.

- UNILEVER try out Pinipig Coating in Asia -


New launch in the Philippines by Unilever Selecta with their pinipig coated ice cream sticks in 3 striking flavours: Chocolate, Ube (pictured), and Cookies n’ Cream.

What is Pinipig? They are grains of glutinous rice that are flattened before being toasted and are commonly used as toppings for various desserts in Philippine cuisine.

The sticks are being sold for 15 PHP (€0.26 / $0.31 USD).

- MAXIBON turns Green in Australia -

As far as limited editions go, this is a unique one! Peters ice cream in Australia have teamed up with Rick and Morty brand to create a Limited Edition Maxibon flavour in celebration of the fifth series of the show.

The new SKU has a unique new look and flavour - ‘Pickle Rick Mint’ - a mint slab with mint crisps sandwiched between a Maxibon biscuit and half dipped in a green coloured white chocolate with cookie crumbs.

It is now available exclusively in 7-Eleven stores in Victoria, New South Wales, Queensland and Western Australia. It will also be available to purchase in OTR stores from July.

- OPPO Opts for CBD -

CBD is becoming a more widely accepted ingredient across all food categories and is starting to become available in countries outside the US now with UK ice cream brand, Oppo, in the process of launching the UK’s first CBD ice cream - ‘Choc’n’Chill with CBD’.

Images will hopefully be available on this new release soon, but you can already get more information here.

- CHUPA CHUPS, HARIBO and MILKA: Confectionery brands flock to the Ice Cream market -

Last month, we shared some co-branding collaborations from the Spanish market and this month we are able to expand on this even more, with the following 3 sections showcasing more co-branding partnerships with household brands from Spain.

The first one to mention is between LaCrem (owner of La Menorquina) and Chupa Chups who have designed 2 ice creams together. The first is a lollipop bonbon which strawberry ice cream, white chocolate and caramel chips. Their second SKU contains strawberry and orange sherbet, a lemon top, and cola-flavoured popping candy. Both can be found in mass distribution by La Menorquina just in time for summer.

The second co-branding launch we want to mention is between La Menorquina & Haribo, who together have brought out 2 new ice creams, the shape of both of which resembles the iconic emblem of the Haribo brand.

Both SKU’s will launch in summer but will be available in various Spanish retail and Horeca distribution channels throughout the year in 2 different formats: individual and multipack.

Finally, Froneri has teamed up with Mondelez in Europe to launch a new range of branded ice cream tubs. This one is not only exclusive to Spain with some of the tubs available in other markets such as the UK as well.

While tubs are typical in co-branding opportunities, the Maxibon SKU (a brand owned by NESTLE and manufactured by FRONERI) is a further extension into the snacking market with their bites, expanding on Froneri’s launch last year with their heart-shaped Milka bites.

Do not miss out our monthly WHAT's NEW review of ice cream launches across the world and sign up to our newsletter to receive it directly into your email box.



Founded by former executives in the Ice Cream industry, INNODELICE aims to create a worldwide ecosystem of solutions within the frozen dessert industry. Thanks to the relationships fostered by INNODELICE, manufacturers, brands, importers, distributors and suppliers can discover, buy and sell solutions to GROW their business. These solutions include co-manufactured and branded products as well as innovative and competitive ingredients, packaging and services. Our collaboration model generates lower costs and fewer risks for our participating partners while optimising their time to market. To learn more about INNODELICE, contact Nicolas MARIE (, Andrea MONTREUIL ( or visit

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