WHAT's NEW in January?
We are back with a brand new look at What’s New in 2021 where we will be sharing with you the newest innovations and creations from ice cream brands across the world.
We start our New Trends section below with something which may be new to many of you - Pet Ice Cream! We recently wrote an article which shares more information about the growing category of ice cream for pets but for now, take a look below at some of the new releases and upcoming launches for 2021.
- BEN & JERRY's DOGGIE DESSERTS -
As dogs cannot consume most of the regular ice creams and frozen desserts that we would usually have in our freezers at home, brands like Ben & Jerry’s have been coming up with new and innovative formulations for our furry friends to enjoy.
The new Doggie Desserts brand is available in two flavours:
Pumpkin with cookies
Peanut butter with pretzels
Both of which use a sunflower butter base and are made from the same ingredients used in the brand’s non-dairy human desserts. They will be on sale in US supermarkets and pet stores later this month for $2.99 per cup or $4.99 for four. There certainly seems to a be momentum building up around pet ice cream. Who is next?
- MELLOW's CANNABIS EDIBLE ICE CREAM -
The market for CBD products has increased dramatically over the past few years, especially in the US and Canada as more states begin to legalise cannabis edibles and demand grows. Ice cream is no exception to this trend and one brand, MELLOW, has developed a cannabis-infused ice cream in three flavours:
Mint Chocolate Chip
Himalayan Sea Salt and Caramel
Tahitian Vanilla Peanut Butter Cup.
On their website, you can find all the above flavours infused with CBD and THC, but are also available without either of the aforementioned ingredients as regular ice cream. Prices range from $6.95 per pint for the latter, $22.95 for CBD-infused pints, and $27.95 for THC-infused. Ready for a try?
- GET YOUR FAVORITE ICE CREAM PINT in FAST-FOOD or BAKERY CHAINS -
Due to the decline in HORECA sales from COVID-19 over the past year, foodservice channels in the Philippines have become more creative in what they include on their takeaway menus, and for some, this includes packaged ice cream.
Using current bestsellers as inspiration, bakeries like Banapple, have added pints of ice cream to their menu in a bid to increase sales. Selling for 350 PHP per pint (approximately €6 / $7.20 USD), Banapple now sells two ice cream flavours: Banoffee Pie and French Vanilla Crumble.
Small chains are not the only ones to jump on this trend, McDonalds has also began to sell pints of ice cream in the Philippines in a bid to increase declining sales from COVID-19.
Their “Sundae Blends” are available in the Philippines in 475ml pints at a price of 139 PHP (approximately €2.40 / $3 USD).
Will this new trend extend to other geographies?
PRODUCT LINE EXTENSIONS
- HONEST SPOON's HERBAL TEA RANGE -
Honest Spoon (Indonesia) has partnered with Acaii Herbal Tea Co., an Indonesian-based producer of herbal tea and juice to develop a guilt-free gelato in two flavours:
Berry Glow (sweet)
Pink Drink (sour)
The flavours are named after two of Acaii’s current health drinks which are packed full of healthy ingredients to promote a healthier lifestyle, including 3,000mg of collagen hydrolysate in the Glow option.
- UNILEVER LAUNCHES 25 NEW FROZEN TREATS in the USA -
Normally, we wouldn't see too many new ice cream launches in January but Unilever have just announced that they will be bringing 25 new frozen treats to the market across multiple brands.
Breyers will be introducing 10 new ice cream options this year, some of which will include fresh takes on classic flavours, seasonal options, and an expansion of their CarbSmart™, non-dairy, and Snack Cup lines. Breyers itself will launch two new flavours: Chocolate Pretzel Swirl and Double Chocolate Brownie Batter. The Breyers CarbSmart™ brand sees three new flavours: Chocolate Chocolate Chip, Mint Chip, Coffee Cookie Crunch and will also be adding Vanilla to its new pint-size offering. Reese’s Snack Cups will be another Breyers collaboration launch as well as non-dairy offerings in Mint Chocolate Chip and Chocolate Chocolate Chip flavours which will be available right through the summer period starting from March 2021. Finally, for seasonal flavours in 2021, the brand is planning to go tropical and add Coconut Fudge Breeze to its lineup.
Additionally, Unilever will play on the nostalgia of old favourites by bringing Viennetta back to the US market under their Good Humor brand. They will also add a new addition to the Klondike Donuts family with Klondike Wake Me Up Coffee.
Finally, Magnum will add four new products to their portfolio. This will include Truffle Bars and a red-velvet cake inspiration. The former will be presented in mini-format, an unusual choice for the US market which usually prefers larger formats.
- BEN & JERRY's PEACE POPS -
Peace Pops are one of the newest additions to the Ben & Jerry’s UK family but the first of it’s kind in their range to include a stick. The Peace Pop is made from their signature fair trade vanilla ice cream and chocolate chips, but also includes their cookie dough on the inside.
They will be available to purchase in Co-op stores from mid-January onwards and will cost £2.20 (about US$3) for one or £4 (about US$ 5.50) for a pack of three. The packaging is also fully recyclable.
- ENLIGHTENED enters CANADA with an EXCLUSIVE RANGE -
Owned by Beyond Better Foods, the Enlightened brand is making its way onto Canadian shelves this year. Similar to the other ice creams in the same range, their 0g sugar ice cream is made using natural sweeteners – erythritol, monk fruit and xylitol – that won’t spike blood sugar, according to the Enlightened team.
These pints, which are also gluten-free, will be available in six flavours: coffee chip, mint chocolate, vanilla bean, caramel fudge, chocolate and glazed donut. You will be able to find them on shelves in Canada from March 2021 in stores such as 7-Eleven, Metro and Whole Foods.
- HAAGEN DAZS's new DUO PINTS -
Making the most of the pint, Haagen-Dazs have recently released a new two-for-one range called ‘Duo’ where they include two flavours in one pint. The new line will retail at £4.99 for 420ml and be available in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry.
That's all folks for January. We are doing our best to cover the world while looking for innovations. But the world is vast, so do not hesitate to share with us your insights, new launches or news about the latest innovations in the ice cream field. We will be happy to give them a wider audience.
In the meantime, do not miss any of our monthly WHAT's NEW review and sign-up to our monthly newsletter here.
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