LATEST

TRENDS in

ICE CREAM

SNACK-IFICATION

BITES

  • ​Snackification & Convenience are powerful drivers of growth and better margins in food.

  • Calorie-controlled portions (i.e. mochis) & Bites are driving this trend in ice cream.

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HEALTHY-ER

MORE BENEFITS

  • ​The audience for functional treats is growing. Consumers are increasingly on the lookout for fortified products (probiotics, high protein...) and ice cream is no exception.

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FREE FROM

  • ​Removing ingredients perceived as "unhealthy" or "allergens" is also on the rise across the world, including added sugar, lactose, gluten, tree nuts...

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PLANT BASED

  • ​People want to eat more plants, and creative innovation make it easier than ever.

  • Oat, Almond and Coconut ice creams are the rise, complementing soy-based offer.

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NATURAL

CLEANER LABEL

  • ​70% of Europeans and 82% of    Americans believe clean label is important (Mintel data), while the definition is still wide: fewer ingredients, natural or wholesome, less processed...

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ORGANIC

  • ​Premium organic certified ice creams,   with naturally processed preservatives & sweeteners have become popular amongst the health-conscious consumers. 

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INDULGENT

& SURPRISING

MULTI-TEXTURES

  • ​Less for better. Consumers want     smaller portions but calories that are worth it: inclusions, multi-layers and textures redefine indulgence & premium.

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SURPRISING

Flavours, Colours & Shapes

  • ​Ordinary is boring. New generations    want ice cream that provides taste and experience. If it is easily instagrammable, all the better !